Director, Marketing Strategy- CAR-T Immunology

#LI-HybridLead the marketing vision behind a next‑generation CAR‑T therapy poised to redefine treatment for autoimmune disease. As Director, Marketing Strategy, you will set and drive the end‑to‑end marketing strategy for a CAR‑T cell therapy within Novartis' Immunology portfolio, translating breakthrough science into human‑centric campaigns, behavioral strategies, and connected experiences. Partnering closely with cross‑functional leaders, you will orchestrate strategy and execution for a product developed using T‑Charge™—Novartis' next‑generation CAR‑T platform—bringing meaningful innovation to patients living with autoimmune disorders.

This position is based in East Hanover, NJ and will not have the ability to be located remotely. Please note that Novartis is unable to offer relocation support for this role; please only apply if this location is accessible for you, as only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).

Key Responsibilities:

Lead the development and implementation of the strategic marketing for the brandMonitor the product performance, competitive environment and customer base to quickly identify plan changesManage ROI assessments of tactical programs while collaborating with Sales leadership, ensure proper execution throughout the field force(s)Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, and Finance), building consensus/buy-in among these team membersPresent to senior management on strategy and action plans to address competitive threats and/or exogenous market eventsCollaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy.

Provide leadership to the brand team and extended brand team members including coaching, advising, and developing team membersLead the preparation and launch of new indication(s), defining market size, opportunity, forecast, while aligning with Global's pre-marketing & marketing plans, participating in negotiations and execution of planOversee market research initiatives as part of brand plans while anticipating market reactions and changesProvides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area

Essential Requirements:

Bachelor's/undergraduate degree required; MBA in Marketing or a related field preferredMinimum of 8 years of experience in commercial Marketing required; multi-functional experience in pharmaceutical, healthcare or consumer packaged goods preferredDemonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.

Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferredStrong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including General Management, Communications, Legal, Regulatory, Compliance and GlobalExcellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholdersStrong track record of developing talent and building high performing teamsUnderstanding of complex brands within a specialty distribution.

Ability to navigate regulatory, compliance, and legal environments to launch new programs.

Desirable Requirements:

Experience in all aspects of marketing across the early product lifecycle (pre-launch and launch)Familiarity with agile approaches to marketing strategy and execution

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.