Job Description
Leasing & Marketing Manager at Visual Property Management Leasing & Marketing Manager at Visual Property Management in Jersey City, New Jersey Posted in about 21 hours ago.
Type:
full-time Job Description:
Leasing & Marketing Manager - The Reserve NYC (+ Multi-Market Portfolio) Luxury coliving & furnished housing | Based in NYC | $95k-110k + performance bonus The Role We're hiring a Leasing & Marketing Manager - a dual-function role that owns both the leasing pipeline and the marketing engine at The Reserve NYC (256-unit luxury coliving in East Harlem), with responsibility expanding across our growing portfolio in Nashville, Raleigh, and other emerging markets. This is not a siloed marketing job or a pure leasing coordinator role. We need someone who can close deals and build the campaigns that fill the funnel. You'll run tours, convert leads, and negotiate leases - and you'll also own the niche listing channels, local partnerships, digital advertising, and content strategy that keep qualified prospects coming in. Every property has a furnished housing component - coliving suites, flex-term units, and fully furnished apartments for travel nurses, corporate relocators, grad students, and remote workers. Leasing and marketing these units requires creativity, hustle, and deep knowledge of where non-traditional renters actually look. What You'll Own Leasing (core of the role): ? Manage the full leasing cycle:
lead follow-up, scheduling and conducting tours, application processing, lease execution, and move-in coordination ? Drive occupancy by converting leads quickly and reducing days-on-market across coliving suites and furnished units ? Set and negotiate rental rates; partner with property management on pricing strategy for short-term, mid-term, and long-term lease structures ? Manage renewal outreach and lease renewal negotiations to maximize retention and on-budget revenue ? Monitor the leasing pipeline daily; track lead sources, conversion rates, and occupancy targets ? Maintain accurate prospect and resident records in the CRM (EliseAI or HubSpot); follow up persistently and professionally Marketing (integrated with leasing): ? Own niche listing channels - daily management, reposting, and creative testing across Marketplace, SpareRoom, Furnished Finder, Craigslist, and Reddit ? Develop and execute lifestyle-forward marketing content for non-traditional renters (travel nurses, corporate relocators, grad students, remote workers) ? Build and maintain local partnerships per market: cafes, gyms, coworking spaces, brokers, universities, medical centers, corporate HQs, relocation services, and micro-influencers ? Manage digital advertising campaigns on Google and Meta; monitor spend efficiency and reallocate based on cost-per-lease performance ? Maintain property landing pages, lead capture tools, and connections to tour schedulers; handle basic on-page SEO ? Run Instagram and TikTok with a neighborhood-first, lifestyle-driven lens; coordinate photo/video shoots per property ? Keep all major ILS listings accurate (Apartments.com, Zillow, StreetEasy) and supplement with niche platform exposure ? Build SOPs for channel management, listings, and campaign launches as the portfolio scales Reporting & Strategy:
? Track and report weekly leads by channel, market, and unit type - furnished vs. unfurnished broken out ? Own cost-per-lead and cost-per-lease metrics; provide weekly performance summaries to property leadership ? Deliver monthly marketing and leasing reports with strategic recommendations to ownership Your Qualifications ? 3-5+ years of combined experience in leasing and marketing within multifamily, luxury real estate, furnished housing, coliving, or hospitality ? Proven track record closing leases and consistently hitting occupancy targets ? Hands-on experience with niche platforms ( Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit) ? Experience leasing and marketing furnished, flex-term, or coliving units to non-traditional renters ? Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEO ? Strong communication and negotiation skills; ability to build rapport quickly and guide prospects to signed leases ? Creative instincts - copy, shoots, and adapting voice across platforms ? Scrappy, detail-obsessed operator who thrives in a fast-paced, lease-up environment ? Familiarity with New York residential tenancy law a plus Nice to Have ? Experience with AI leasing tools (MeetElise or similar) ? Multi-market or lease-up launch experience ? Spanish language skills Compensation & Benefits ? Base salary:
$95,000 - $110,000, commensurate with experience ? Performance bonus tied to occupancy and leasing goals ? Strong benefits package including health, dental, and vision ? Significant on-site rent discount ? Full creative and leasing autonomy with direct visibility to ownership ? Real career runway at a fast-growing national property management firm
