US Marketing Manager

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description About the role:

The US Specimen Manager Marketing Manager will support the execution of marketing and product management initiatives for the U.S. Specimen Management assigned portfolio. This role focuses on driving disciplined execution of in-market priorities, enabling commercial success through strong cross-functional collaboration, and supporting growth initiatives across traditional clinical settings and emerging care environments, including home collection. Key Responsibilities Portfolio & Commercial Execution Support development and execution of annual marketing and go-to-market plans aligned to U.S. Specimen Management priorities Execute tactical marketing initiatives including value proposition deployment, sales enablement tools, campaigns, and launch readiness Support lifecycle management activities such as line extensions, in-market optimization, and sunset planning Partner cross-functionally with Sales, Finance, Supply Chain, Regulatory, and Global Marketing to ensure alignment and timely delivery Home & Alternative Collection Support marketing initiatives related to home collection and alternative care settings, including decentralized testing and consumer-adjacent use cases Adapt portfolio messaging, value propositions, and tools to address home collection scenarios while maintaining brand and compliance alignment Partner with Innovation, Global Marketing, and Commercial teams to support pilot programs and targeted market initiatives Contribute to understanding customer, patient, and channel needs within emerging care models Internal Insights & Voice of Customer Support collection and synthesis of internal and external insights including field feedback, customer interactions, and competitive intelligence Translate insights into actionable inputs to inform marketing plans, messaging refinement, and execution priorities Maintain structured understanding of customer needs and competitive dynamics Ensure insights are documented and shared across the team Performance Tracking & Analytics Track portfolio performance metrics including sales trends, forecast assumptions, and initiative impact Support post-launch reviews and ongoing performance assessments Enable data-driven execution through disciplined reporting and analysis

About You:

You combine your analytical rigor, with a customer-centric thinking to provide execution excellence.

Minimum Required Education and Experience:

Bachelor's degree required; MBA or advanced degree preferred At least 4 years of experience in marketing, product management, or commercial roles Strong analytical and tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis Demonstrated creativity in marketing tactics and problem-solving Ability to influence cross-functional teams and manage competing priorities in a high-growth environment. Excellent oral and written communication skills; active listener and effective team player Track record of continuous learning and adaptability Ability to travel up to 30% domestically Preferred Qualifications Master's Degree Experience in Healthcare, Med Device, Diagnostics or Life Sciences At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against

COVID-19.

In some locations, testing for

COVID-19

may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Potential reimbursement of vehicle use/mileage Potential reimbursement of phone use Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age-related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers . Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . Primary Work Location USA NJ - Franklin Lakes Additional Locations Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You ." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $120,300.00 - $192,400.00 USD Annual