Director, Global Marketing Engagement, Early Assets, DHH

Job Description Director, Global Marketing Engagement, Early Assets, DHH Our Digital Human Health (DHH) team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of engaging, interacting with our customers and patients leveraging digital, data and analytics measuring the impact. The Director, Global Marketing Engagement (GME), DHH will be responsible to lead delivery of data and analytics, generating strategic integrated insights, and proactively influence global brand leads and US new product team's business questions to inform pharma pipeline investments and launch readiness. Furthermore, the leader will partner closely with global marketing, regional marketing, clinical, discovery, finance, IT & enterprise strategy teams to inform executive decision making through analytics support for clinical development and impactful go-to-market strategies. The leader will establish a set of analytical capabilities anchored to our early commercial marketing framework to influence franchise strategy and proactively "connect the dots" across DHH cross functional teams. This leader will also be responsible to make concrete recommendations and communicate on-going risk/benefit against standardized commercial metrics. Reporting to the Executive Director of Global Marketing Engagement, GME within DHH, this role will lead development of analytics capabilities for the pharma pipeline for the early assets across therapeutic areas such as neurosciences, metabolic & respiratory diseases. The successful leader will partner closely across DHH capability functions, across the US & Pune, India, such as market research, forecasting, payer insights & analytics, data strategy, data solutions, data science and product owners for scaled analytical capabilities and drive vendor partners to develop targeted accelerators. This role will require interfacing and collaborating with multiple teams which may not share the same reporting line. The candidate needs to have demonstrated consistent leadership skills and have led cross functional teams in their prior roles, demonstrated the ability to create a strong sense of team culture and embody a culture of continuous learning. Effective communication skills are essential to be successful.

Primary Responsibilities:

Global Marketing Engagement:

Lead development of commercial insights solutions - market understanding & dynamics, patient funnel validations & triangulation, market mapping, patient journey, physician segmentation & analogue benchmarking to support decision making for the pharma pipeline, utilizing deep data driven secondary data analytics for global markets

Stakeholder Collaboration:

Be a thought leader and strategic partner for commercial teams and senior marketing leaders. Engage, influence and, if needed, constructively challenge commercial partners as an equal partner. Establish and manage close relationships with partners and stakeholders within DHH, marketing, business operations, medical, finance &

IT Communication and Transparency:

Communicate & collaborate effectively with cross functional teams with competencies in market research, forecasting, commercial analytics, data science, customer engagement, data strategy, population health, competitive insights, marketing operations, medical & clinical backgrounds

Workload Prioritization and Management:

Articulate how the work, done till date, ties to business priorities, identify unmet needs and gaps that needs to be addressed. Develop a plan to address the additional needs and/or gaps to enable brand and commercial strategy by working with the functional leaders across the Digital Human Health (DHH) organization. Understand the full book of work underway and planned to support a disease area or business unit. Work with cross functional teams to articulate the value or impact of each piece of work. Create a process to better articulate the 'so what' and 'now what' and track realized business value. Work with marketing leadership to prioritize the work that needs to be done considering the capacity availability within DHH. • Travel may be required (