Job Description
Marketing Director Location:
Short Hills, NJ Compensation:
$60,000 - $65,000 per year (commensurate with experience) Position Overview We are a premier, fast-growing real estate and media ecosystem seeking a highly organized, creative, and strategic Marketing Director . In this role, you will oversee our overarching brand strategy, social media presence, agent engagement, large-scale events, internal/external communications, and multimedia platforms. The ideal candidate is both a visionary and an executor—someone who can lead high-level strategy while executing day-to-day operations, content creation, event promotion, and digital marketing. Core Responsibilities Social Media & Brand Growth:
Oversee and manage social media platforms for our corporate real estate brand, lifestyle digital/print magazine, business podcast, and leadership personal accounts. Drive content strategy, caption writing, trend research, and recruitment campaigns. Event Marketing & Coordination:
Plan, promote, and execute company culture events, networking socials, and educational workshops. Handle Eventbrite setup, email/SMS promotions, and day-of coordination. Multimedia & Podcast Production:
Coordinate production for our company podcast. Manage topic planning, guest outreach/scheduling, and repurpose episodes into high-performing short-form video clips. CRM, Communications & Paid Ads:
Execute weekly newsletters, automated SMS campaigns, and audience segmentation via our CRM. Oversee third-party paid ad vendors (Meta/Google), manage asset creation, and analyze campaign performance. Print & Digital Publication Support:
Assist with the creative direction, proofreading, and listing coordination for our quarterly lifestyle magazine. Agent Support & Culture:
Provide marketing guidance and branding support to our network of real estate agents to help them scale their businesses. Qualifications Required:
Experience:
3+ years in a Marketing Director or Senior Manager role (Real Estate or Agency background is highly preferred). Social Media Expert:
Proven track record of growing channels, short-form video strategy (Reels/TikTok), and community management. Event Planning:
Strong experience in promotional marketing and day-of execution for corporate and social events. Tech & Digital Savvy:
Proficient in email marketing/SMS tools, CRM automation, and basic graphic design coordination. Ad Strategy:
Basic understanding of paid advertising strategy across Google and Meta platforms. Traits:
Exceptional written communication, fierce project management skills, and the ability to thrive in a fast-paced environment. Preferred:
Experience with GoHighLevel (GHL) , Eventbrite, Canva, Meta Business Suite, and Dropbox. Background in podcast, video production, or publication management. Success Metrics / KPIs Social media growth and audience engagement. Event attendance and registration metrics. Lead generation and recruitment campaign performance. Email/SMS open and click-through rates. Job Type & Schedule Full-time In-person / Hybrid (New Jersey) Must be willing to assist with occasional evening events. Compensation / Pay
Rate (Up to): $60,000.00 - $65,000.00 Per Year
