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Job Description
Since 2012, we've grown to become one of the leading single-family rental companies and homebuilders in the country, recently recognized as a top employer by Fortune and Great Place To Work®. At AMH, our goal is to simplify the experience of leasing a home through professional management and maintenance support, so our residents can focus on what really matters to them, wherever they are in life. We are seeking a Demand Generation Marketing Manager to join our team. This role involves developing and implementing strategies to generate leads for future residents, driving brand awareness, engagement, lead generation, nurturing, and conversion across various platforms. You will be partnering with internal stakeholders such as Leasing and Marketing to align efforts to attract future residents.
Responsibilities:
Develop comprehensive demand generation strategies to drive qualified prospective leads. Plan, execute, and optimize multi-channel marketing campaigns. Oversee the day-to-day management of all aggregators including Zillow and the implementation of all digital advertising and email campaigns. Deploy successful bidding strategies, placement mixes, and targeting to hit acquisition goals and key performance indicators (KPIs) Create data-driven decisions to improve Marketing and Leasing funnel performance. Work closely with internal stakeholders to develop and implement marketing strategies. Test new platforms and approaches to reach target audiences.
Requirements:
Bachelor's degree in marketing or a related field required. Minimum five (5) years of experience managing demand generation, digital marketing, and/or other related field required. Minimum two (2) years of active marketing experience with hands-on development and execution of marketing strategies preferred. Hands-on experience managing digital marketing and digital advertising in multiple channels and experience with Google, Meta required and ideally with real-estate aggregators like Zillow, Redfin/Apartments.com. Experience using reporting software (i.e., Power BI or Tableau). Extensive experience in developing and executing multi-channel marketing campaigns. Marketing certifications such as Google AdWords, Facebook Blueprint, American Marketing Association (AMA) Certified Professional Marketer, Direct Marketing Association (DMA) Certifications, Hootsuite Certifications, Google Analytics certification, Adobe Certification etc. are a plus. Proven track record of delivering results in brand awareness, engagement, lead generation, nurturing, and conversion. Knowledge of SEO required. Proficiency in marketing automation and CRM software preferred. Advanced familiarity with various ad formats, targeting capabilities, and creative best practices across Google and Facebook. Excellent verbal and written communication, problem-solving, planning and analysis skills. Strong relationship management, organizing and customer service skills. PC skills. Strong staffing, development, and appraisal skills. Ability to interact effectively at all levels and be an effective member of project teams. Strong customer, quality, and results orientation. Compensation The anticipated pay range/scale for this position is $89,739.00 to $112,204.00 Annually. Actual starting base pay within this range will depend on factors including geographic location, education, training, skills, and relevant experience. Additional Compensation This position is eligible to receive a discretionary annual bonus. Perks and Benefits Employees have the opportunity to participate in medical, dental and vision insurance; flexible spending accounts and/or health savings accounts; dependent savings accounts; 401(k) with company matching contributions; employee stock purchase plan; and a tuition reimbursement program. The Company provides 9 paid holidays per year, and, upon hire, new employees will accrue paid time off (PTO) at a rate of 0.0577 hours of PTO per hour worked, up to a maximum of 120 hours per year.
CA Privacy Notice:
To learn more about what information we collect when you apply for a job, and how we use that information, please see our CA Job Applicant Privacy Notice found at https://www.amh.com/ca-privacy-notice. #LI-SC1 Candidate Home Go back to search We're always looking for talented people and will keep your information on file for future opportunities. Why share your resume? Stay connected with our team Show us your skills and experience Build a relationship for the future Let us know what excites you about working with us Your next opportunity could be just around the corner—don't miss it! Since 2012, we've worked to deliver thousands of residents across the U.S. the joys of single-family living, with the flexibility of leasing and backing of our professional support. That's why we're building a team that understands the power of community. We take care of each other, so that together we can take care of the people that make their home with us. As we expand, our team is always on the lookout for passionate and talented individuals to join us in simplifying the way America lives. Once you've had a change to explore our opportunities, we invite you to apply. You can use this portal to keep track of your applications, statuses, and receive alerts regarding any new opportunities. Thank you for your interest!
Learn more:
https://www.amh.com/about American Homes 4 Rent, LP ("AMH") provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, marital status, pregnancy, status as a parent, national origin, age, disability (physical or mental), family medical history or genetic information, political affiliation, military service, or other non-merit based factors. AMH provides reasonable accommodations to qualified individuals with disabilities. To request an accommodation, email leaveofabsence@amh.com. Know your rights. In addition to federal law requirements, AMH complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. AMH participates in the E-Verify program. Learn more about E-Verify.
Illinois Privacy Notice:
IL E-Verify Notice. Information regarding our collection and use of your personal information can be found here.
CA Privacy Notice:
To learn more about what information we collect when you apply for a job, and how we use that information, please see our CA Job Applicant Privacy Notice found here. Background check required. AMH will consider for employment qualified applicants with arrest or conviction records in accordance with all applicable federal, state, and local laws, which may include the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
