Job Description
Email Marketing Manager - Corporate (Las Vegas) Caesars Entertainment - 3.6 Las Vegas, NV Job Details Full-time 2 hours ago Qualifications Marketing project management Adobe Dreamweaver Communication with suppliers Salesforce Marketing Cloud Microsoft Excel Microsoft Outlook Managing marketing teams Data analysis reporting Project management in technology Writing skills Marketing company internal data Business analysis Performance Reporting Data reporting Employee relationship building Supplier relationship improvement Programming languages Salesforce Cloud Bachelor's degree Graphic design software Promotional email design Vendor relationship management Leading team collaboration initiatives Managing projects Marketing analytics Database marketing Query management Cross-functional team management Team motivation (leadership skill) Technical architecture Full Job Description
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission :
"Create the Extraordinary" Our Vision :
"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence." Our Values :
"Blaze the Trail, Together We Win, All-In on Service" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY
The Digital Communications Manager is responsible for all operational aspects of developing, optimizing and implementing automated and ad-hoc email and mobile app communication campaigns for Caesars Entertainment. You will help drive the strategy and execution of all triggered and transactional emails as well as Enterprise-wide marketing emails. This requires knowledge of proven digital marketing techniques, strong team management and project management skills, and, ideally, experience with Salesforce Marketing Cloud and SQL. HOW YOU WILL CREATE THE EXTRAORDINARY
Effectively manage and motivate a team of direct reports. Direct teams accountable for daily operations of the email and mobile app communication programs Manage relationships with vendors. Develop strong relationships with internal corporate and property teams to continually test and optimize programs. Mentor staff through on-boarding, open communication, training and development opportunities and performance management processes; build and maintain employee morale and motivation; ensure the team is appropriately staffed with required competencies; foster a diverse and inclusive workplace. Partner closely with technology and IT teams to ensure we are using technology to drive the best possible email program, including automating manual processes, achieving optimal data segmentation, and developing behavioral and remarketing campaigns. Review the competitive landscape for best practices and make recommendations. Develop, implement and manage standards and standard processes which increase efficiency, mitigate risk and reduce reactive situations. Proactively monitor metrics and review analysis of marketing campaigns and provide recommendations for enhancing effectiveness. Make recommendations to executive team of strategies, road maps, and operating plans for the email marketing channel. Partners with business teams to develop marketing plans that support business objectives while protecting and growing the size and value of our customer email list and maintaining stringent brand guidelines. Perform all other related and compatible duties as assigned. WHAT YOU WILL NEED 4-6
years digital marketing experience with a minimum of 3 years email marketing experience. Bachelor's degree in Marketing, Business, Communication or related field. Experience leading direct reports and cross-functional teams. Experience with Salesforce Marketing Cloud email platform. Experience working closely with database marketers, data warehouse/BI experts, and CRM system vendors. Experience analyzing and reporting data in order to identify issues, trends or exceptions to drive improvement of results and find solutions. Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors. Proven technical architecture-related problem solving experience. ADDITIONAL REQUIREMENTS
Excellent collaboration, interpersonal, and project management skills. Highly-motivated, creative thinker/problem solver. Motivating team leader who celebrates success. Advanced experience with Salesforce Marketing Cloud or other ESP. Proficiency in AMPscript or other scripting language to create variations with a single email. Ability to write and execute SOQL queries and/or understanding of database querying. Must have a proven ability to successfully manage multiple, different streams of work in a challenging, dynamic environment. MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization. Ability to work in a collaborative environment and drive several projects at once. Ability to plan, organize and establish priorities to achieve results. Demonstrates email marketing expertise with up-to-date knowledge in email best practice design, subject lines, layout, copy and calls to action. Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business. Proficiency in Photoshop and Dreamweaver. Strong email-related HTML experience required, web design experience preferred Proficiency in Microsoft Office (Excel, Word, Outlook, etc.) Superior communication, writing, presentation, and follow-up skills. Evidence of learning quickly and ability to build on existing business foundations. Excellent time and project management with exceptional attention to detail. Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team. Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities. Ideal candidate will have a passion for email marketing, be driven to achieve results, be detail oriented, self-motivated, enthusiastic about taking on responsibilities and able to handle and prioritize multiple tasks, all while maintaining a positive attitude. ABOUT US
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY
framework. Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values - Together We Win, All In On Service and Blaze the Trail - every day. Our mission, "Create the Extraordinary". Our vision, "Create spectacular worlds. That immerse, inspire and connect you. We don't perform magic; we create it with excellence. #WeAreCaesars". If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities. TOGETHER WE WIN
We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships. DISCLAIMER
These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices. EQUAL EMPLOYMENT OPPORTUNITY
Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
