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Manager of Marketing and Events
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VIA VISUALLY IMPAIRED ADVANCEMENT
Buffalo, NY (In Person)
Full-Time
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Job Description
Manager of Marketing and Events
VIA VISUALLY IMPAIRED ADVANCEMENT
Buffalo, NY Job Details Full-time $63,000- $70,000 a year 19 hours ago Qualifications Newsletters (communication methods) Facebook Instagram Stakeholder relationship building
Full Job Description Employment Opportunity Manager of Marketing and Events Job Description:
VIA is seeking a full time Manager of Marketing and Events. This position is primarily responsible for developing and implementing marketing and communication initiatives that strengthen brand awareness and advance the agency's priorities and goals. Under the direction of the Vice President of Development, this position also serves as co-lead of annual fundraising events.Essential Functions:
Develop and execute an annual marketing and outreach plan across channels and segments. Meet with department leads to understand priorities and facilitate strategic discussions for how marketing and outreach activities can facilitate outcomes. Collaborate with internal teams to ensure employees understand and effectively communicate the brand message. Write, design, manage, and update VIA's printed marketing collateral, including program brochures, newsletters, etc. Create and implement digital marketing strategies, including but not limited to e-mail blasts, website updates, social media, newsletters, and advertisements. Develop and track metrics that will provide feedback on the impact of marketing initiatives. Work in partnership with the Vice President of Development to coordinate and execute annual fundraising projects and events, including the execution of an annual fund appeal campaign and yearly donor event. Manage the annual marketing budget. Collaborate with internal teams to enhance employee and stakeholder engagementCompetencies:
Relationship Building- Ability to establish and maintain media relationships. Project Management
- Ability to manage multiple complex projects simultaneously. Creative Approach
- Ability to develop original and aesthetic approaches to marketing activities. Results Driven
- Ability to develop marketing strategies that result in meaningful results for VIA's multiple lines of service.
Qualifications:
Bachelor's degree in marketing, public relations, journalism, or related field. Minimum of 3 years' experience in marketing or communications-related field. Experience utilizing design/web platforms (i.e., Adobe, Photoshop, Canva, Word Press) Experience utilizing digital marketing platforms (i.e., Hootsuite, Google Analytics) Experience in Microsoft Office Excel, Adobe Suite, iMovie, Filmmaker Pro, Facebook, Twitter, Instagram Experience in a nonprofit setting preferredCompensation:
$63,000- $70,000 annually VIA is an Equal Opportunity Employer, and as such affirms the right of every person to participate in all aspects of employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.