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Job Description
Director of Marketing at Barsys Director of Marketing at Barsys in Long Island City, New York Posted in 1 day ago.
Type:
full-time
Job Description:
Director of Marketing Reports to: Chief Executive Officer (CEO)
Location:
New York, NY About Barsys Barsys is a robotics, design, and beverage technology company building the future of the cocktail experience. Our ecosystem spans intelligent hardware (Barsys 360, Coaster 2.0, Wireless Mixer, Shaker Pro, Barsys One), a 5.3M-user connected app with Barbot AI, and the Barsys Ads Network - the first closed-loop retail media platform for the $110B U.S. spirits category. We are headquartered in Midtown New York City. The Opportunity Barsys is at a pivotal growth inflection. We need a Director of Marketing who can unify brand storytelling, performance channels, and product marketing into a single, cohesive growth engine. This role owns the full marketing function and reports directly to the CEO. What You'll Do Lead and develop Barsys's full marketing function - brand, performance, content, influencer, lifecycle, and product marketing. Own the marketing
P&L:
allocate budget across channels, track CAC and ROAS, and optimize spend for both brand equity and measurable revenue. Build and communicate a clear brand narrative that positions Barsys as the defining platform at the intersection of cocktail culture, consumer hardware, and data-driven media. Drive product launch strategy for new hardware SKUs (Barsys One, Barsys One Pro, Shaker Pro), app features, and the Barsys Ads Network. Oversee lifecycle and CRM marketing - email, push, in-app - to maximize device activation, app engagement, and retention. Partner with the ecommerce, sales, and partnerships teams to align marketing with channel-specific objectives (Amazon, DTC, retail, wholesale). Build and manage relationships with key press, media, and cultural tastemakers in the premium home, spirits, and tech verticals. Hire, develop, and lead a team of 3-5 marketing professionals as the function scales. Establish marketing performance cadences - weekly channel reviews, monthly attribution analysis, and QBR-ready reporting for the CEO. What We're Looking For 7-12 years of marketing experience, with at least 2 years in a leadership role overseeing multiple marketing functions. Strong background in consumer hardware, DTC, or premium lifestyle brands - someone who understands how product and marketing intersect. Track record of building brand equity while delivering measurable revenue outcomes (not just brand or performance alone). Experience with multi-channel marketing across paid (Meta, Google, Amazon), earned (PR, influencer), and owned (email, app) channels. Analytically fluent - you can read a CAC/LTV cohort report, challenge attribution assumptions, and connect marketing spend to revenue outcomes. Exceptional communicator and storyteller - you can write a one-pager for investors and a caption for TikTok. Thrives in a fast-moving, founder-led environment where speed and quality both matter. Nice to Have Experience in the spirits, beverage, or hospitality category. Background in retail media or B2B2C media platform marketing. Experience launching a new product category or rebranding a high-growth startup. Prior experience working with or managing influencer and affiliate marketing at scale.
