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Job Description
Influencer & Affiliate Marketing Manager at Barsys Influencer & Affiliate Marketing Manager at Barsys in Long Island City, New York Posted in 1 day ago.
Type:
full-time
Job Description:
Influencer & Affiliate Marketing Manager Reports to:
Director of Marketing Location:
New York, NY About Barsys Barsys is a robotics, design, and beverage technology company building the future of the cocktail experience. Our ecosystem spans intelligent hardware (Barsys 360, Coaster 2.0, Wireless Mixer, Shaker Pro, Barsys One), a 5.3M-user connected app with Barbot AI, and the Barsys Ads Network - the first closed-loop retail media platform for the $110B U.S. spirits category. We are headquartered in Midtown New York City. The Opportunity Creator-led content and affiliate distribution are core to how Barsys acquires customers and builds cultural relevance. We're looking for a deeply connected, data-driven Influencer & Affiliate Marketing Manager to own and scale our creator ecosystem - from micro-influencers on TikTok to liquor brand ambassadors and high-volume affiliate partners. This role operates at the intersection of community, content, and measurable revenue. What You'll Do Own the Barsys creator program end-to-end: identify, recruit, contract, brief, and manage influencer and affiliate relationships across TikTok, Instagram, YouTube, and emerging platforms. Build and manage the Barsys affiliate network - including tracking infrastructure (e.g., Impact, ASale, or similar), commission structures, and partner performance dashboards.
Develop tiered creator strategies:
nano/micro-influencers for volume and authenticity, mid-tier for reach, and aspirational talent for brand elevation. Partner closely with the ecommerce team to drive TikTok Shop creator integrations, shoppable content, and live commerce activations. Establish KPIs and attribution frameworks to measure true influencer impact: EMV, cost-per-acquisition, affiliate-driven revenue, and content engagement. Negotiate contracts, deliverables, and rates - ensuring cost efficiency and brand-safe, authentic content. Collaborate with the beverage brand partnerships team to develop co-branded creator activations with liquor brands, bars, and hospitality partners. Build and maintain a content pipeline of creator-generated cocktail content that feeds into the Barsys app, social channels, and retail listings. Stay ahead of platform algorithm changes, creator trends, and emerging commerce formats - especially on TikTok and Instagram. What We're Looking For 5-6 years of experience in influencer marketing, creator partnerships, or affiliate marketing - ideally at a consumer brand or agency working with consumer brands. Proven track record of building and managing influencer programs that drove measurable business outcomes (sales, CAC reduction, brand reach). Strong network of creator relationships, particularly in food & beverage, lifestyle, home, or entertainment verticals. Hands-on experience with affiliate tracking platforms (Impact, ASale, Rakuten, or similar) and creator CRM tools. Comfortable with performance data - you know how to calculate cost-per-acquisition, attribute revenue across touchpoints, and optimize budgets accordingly. Excellent relationship manager - you can manage dozens of creator relationships with warmth, clarity, and professionalism. Creative eye for content - you know what performs, what's on-brand, and what will make someone stop scrolling. Nice to Have TikTok Shop creator / affiliate experience (this is a big plus). Background in the spirits, cocktails, food & beverage, or premium lifestyle space. Experience with ambassador programs or long-term creator residency models. Comfort with content strategy and brief writing, not just logistics management.
