Trade Marketing Manager

Brand Strategy & Activation Marketing Manager (Trade Marketing) Hybrid | Full-Time | Consumer Packaged Goods Overview A growing, privately held beverage organization is seeking a Brand Strategy & Activation Marketing Manager to help drive portfolio growth through best-in-class brand and trade marketing initiatives. This role will lead the development and execution of insight-driven programs that translate brand strategy into impactful, in-market activation across multiple channels. The ideal candidate is a strategic marketer with strong execution skills, experience in CPG or beverage sectors, and a passion for bringing brands to life through retail, experiential, and shopper marketing. Key Responsibilities Brand & Trade Marketing Strategy Develop and execute integrated brand and trade marketing programs across a diverse product portfolio Translate brand positioning into channel-ready, consumer-facing initiatives Support annual and seasonal marketing planning tied to key consumption occasions Maintain consistency of brand voice, visual identity, and messaging across all touchpoints Identify new positioning and activation opportunities to drive relevance, differentiation, and growth Program Development & Activation Build scalable marketing programs across multiple channels, including: In-store merchandising and POS Shopper and digital marketing initiatives Experiential activations and events Develop core marketing assets such as brand toolkits, campaign guidelines, and sell-in materials Partner with external vendors and agencies to ensure timely, high-quality program execution Sales & Channel Collaboration Partner closely with sales and distributor teams to adapt programs for: On-premise Independent retail Regional and national accounts Support go-to-market strategies for new product launches, limited-time offerings, and innovation initiatives Provide tools and resources that support distribution growth and execution excellence Insights & Performance Leverage syndicated data (e.g., Nielsen, IRI) and internal reporting to identify opportunities Track, analyze, and report on program effectiveness, including sales impact and visibility Translate insights into actionable recommendations to optimize future investments Planning & Cross-Functional Execution Manage timelines, budgets, and deliverables across multiple initiatives Collaborate cross-functionally with creative, operations, and supply chain teams Support innovation and new product development through launch planning and activation strategy Qualifications Bachelor's degree required 4+ years of experience in brand marketing, trade marketing, or shopper marketing (CPG or beverage strongly preferred) Strong understanding of on-premise and off-premise marketing environments Proven experience developing integrated marketing programs from concept through execution Experience using syndicated data to drive strategy and decision-making preferred Proficiency with Microsoft 365 Strong project management, organizational, and communication skills Ability to thrive in a fast-paced, entrepreneurial environment Job Type & Location This is a Permanent position based out of New Rochelle, NY. Pay and Benefits The pay range for this position is $110000.00 - $150000.00/yr. Offers a competitive employment package for its employees, particularly in sales and management roles, including medical, dental, and vision insurance, 401(k) plans with company match, and paid time off. Employees often receive perks like free wine samples, and roles often come with bonuses and reimbursements.

Comprehensive Insurance:

Medical, dental, and vision insurance plans.

Retirement & Financials:

A 401(k) plan with company matching, along with disability and life insurance.

Perks & Lifestyle:

Perks often include free wine samples, occasional free lunches/snacks (e.g., Bagel Mondays), and a family-oriented work atmosphere.

Compensation Structure:

Competitive base salaries for specialized roles (e.g., Sales Representatives) and performance-based bonuses.

Job Support:

Reimbursements for business expenses, including cell phone expenses and auto allowances for, for instance, California market managers.

Leave:

Paid Time Off (PTO) and paid holidays. Workplace Type This is a fully onsite position in New Rochelle,NY. Application Deadline This position is anticipated to close on Apr 27, 2026.

About Aston Carter:

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com for other accommodation options.