Shopper Marketing Director

Description We are seeking a Shopper Marketing Director (12+ years' experience) to drive account growth, unlock commercial opportunities, and build senior-level client partnerships. This is not a delivery-only account leadership role. It is a strategic commercial position responsible for: Growing revenue within existing accounts Unlocking new business opportunities Elevating client partnerships to executive level Turning shopper strategy into sustainable business growth You will operate as a senior advisor to clients — connecting brand ambition to retail performance — while owning the financial health and expansion of your portfolio. Purpose of the role Growth & Business Development Identify and convert organic growth opportunities across client portfolios. Develop annual growth roadmaps tied to shopper and activation strategies. Lead new business pitches and prospect development. Build multi-year partnership strategies with key accounts. Contribute to pipeline forecasting and revenue planning. Senior Client Leadership Own executive-level relationships (VP Marketing, CMO, Shopper Leads). Influence client investment decisions toward activation and retail growth. Lead high-stakes commercial conversations confidently. Position the agency as a long-term growth partner. Strategic Shopper Leadership Guide development of shopper frameworks and activation roadmaps. Elevate client briefs into broader, revenue-driving programs. Connect retail insights, performance data, and category dynamics to strategic recommendations. Ensure programs align to measurable KPIs and sales impact. Commercial Ownership & Governance Accountable for revenue, margin, scope control, and profitability. Protect commercial discipline across projects. Drive pricing strategy and contract negotiations where required. Ensure delivery excellence without compromising margin. Internal Leadership & Alignment Align creative, strategy, and production around growth priorities. Create a culture of proactive opportunity spotting. Mentor senior account teams toward strategic and commercial maturity. Build confidence and clarity across cross-functional teams. Skills, Knowledge and Expertise 12+ years' experience in shopper marketing, retail activation, or below-the-line agency environments. Proven Director or Senior Account Director experience. Demonstrated track record of growing accounts year-on-year. Strong FMCG and retail client background. Experience influencing executive-level stakeholders. Deep understanding of retail ecosystems and shopper conversion strategy. Experience contributing to agency new business wins. Commercial Acumen Understands agency economics, margin protection, pricing strategy, and revenue expansion. Growth Mindset Naturally identifies white-space opportunities within accounts. Executive Client Leadership Trusted advisor capable of influencing senior stakeholders. Strategic Thinking Translates retail data and insight into scalable growth plans. Negotiation & Influence Comfortable leading complex commercial discussions. Operational Discipline Maintains delivery excellence while protecting profitability. Benefits Why adm-indicia adm-indicia is a global leader in shopper and below-the-line marketing execution — partnering with brands to deliver impact where purchase decisions are made. This role offers the opportunity to: Drive significant revenue growth across major global brands. Operate at executive level within a globally connected agency. Influence shopper strategy across markets and channels. Shape long-term client partnerships. Play a central role in the commercial success of the agency. This is a role for a commercially driven shopper leader who wants to turn relationships into revenue and strategy into growth. We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements. About adm-Indicia As a next-generation brand activation agency, adm Indicia's purpose is to simplify our clients' below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase. Everything we do is optimised through leading strategic capability and actioned through executional excellence. We transform marketing compromise into a powerful co-promise, creating and activating meaningful brand experiences that drive ROI. Brands have had to juggle multiple agencies, struggle to see value in ever-increasing customer data, and deliver disconnected digital and physical experiences - just some of the compromise frustrating marketing for too long. With joined-up strategy, execution and seamless activation, our combined expertise means we can help brands deliver impact through every stage of the customer journey. Founded in 1992, we have a global footprint with 46 offices in 33 countries, allowing us to deliver local activation of global strategies for brands across the world. Recognized with a platinum rating by EcoVadis for sustainability, we are experts at identifying the most impactful and sustainable solutions for over 800 brands around the globe.