Regional Marketing Manager

Regional Marketing Manager Confidential Rochester, NY Job Details Full-time $70,000 - $90,000 a year 1 hour ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Life insurance Referral program Qualifications LinkedIn Marketing project management Marketing ROI (MROI) improvement Stakeholder engagement Microsoft Excel Customer relationship building YouTube Microsoft Outlook Team leadership Client rapport building Key Performance Indicators Attention to detail Hospitality industry experience Customer engagement Customer relationship management Client management Food service Organizational skills Newsletters (communication methods) TikTok Facebook Marketing analytics Marketing operations Account management Instagram Adobe Acrobat Full Job Description The Regional Marketing Manager is responsible for developing and executing strategic marketing initiatives across a defined territory. This role drives revenue growth, strengthens client relationships, and enhances the guest experience by leading local marketing programs, engagement initiatives, retail strategies, promotions, merchandising, communications, market research, and training in the field. This role also ensures company and marketing standards are consistently executed across all accounts within the territory. As a key member of the field marketing team, this position partners closely with operations leaders and the Director of Field Marketing to ensure alignment with standards while tailoring strategies to local customer needs. Key Performance Indicators (KPIs): Year-over-year territory revenue and profitability growth Increased plan participation and sales Increased retail sales performance Increased sales and profitability from target initiatives/ programs Improved client and customer satisfaction survey scores Compliance with brand standards Exceeding marketing and overhead budget expectations Effective project management with on-time and successful delivery of campaigns

Responsibilities:

Strategic Planning & Execution Develop, implement, and measure a comprehensive territory marketing and engagement plans in partnership with operations leadership. Support growth through targeted campaigns and creative communication strategies. Identify and capitalize on revenue opportunities by analyzing performance, trends, and customer insights and executing appropriate selling strategies. Collaborate with operations and marketing teams on solutions to challenges and contribute new ideas to enhance the guest experience Marketing Programs & Campaigns Deliver creative marketing solutions tailored to client needs and customer preferences. Implement corporate standards, programs, merchandising, and initiatives to ensure all accounts are meeting minimum company expectations Manage digital and print communications, including digital signage, promotional signage, newsletters, and email campaigns. Client & Customer Engagement Conduct regular marketing and merchandising audits designed to elevate the customer experience, reporting findings and implementing action plans. Build strong client partnerships by providing regular updates, measurement and tracking, and marketing reports that demonstrate value Work with operations teams to ensure events and promotions have flawless execution, engage directly with customers, and capture feedback. Supports sales and retention efforts in assigned territory Digital & Social Media Marketing Direct content changes for websites for assigned accounts, event updates, and marketing content. Oversee social media strategies and calendars are executed at the account level across all applicable platforms. Leverage digital engagement analytics to optimize campaigns. Training & Leadership Take initiative to communicate and collaborate with District Managers and Vice Presidents in territory to ensure marketing messages are funneled up and down the chain Conduct training sessions and presentations for operations teams to ensure proper execution of marketing and merchandising standards and programs. Provide guidance to unit engagement marketing managers, marketing champions, interns, or assistants within the territory. Collaborate with corporate marketing to cascade company-wide initiatives and standards. Research & Insights Conduct market research and analyze customer data to identify emerging trends, preferences, and competitive opportunities. Translate insights and trends into actionable programs and recommendations for operations teams. Budget Management Adopts mindset of measuring marketing activities, initiatives, campaigns, programs, events, and plans and sharing results on a regular basis. Support the development and management of account-level marketing budgets. Monitor overhead expenditures to ensure staying within budget parameters. All other marketing initiatives as assigned by Client, EVPs, VPs, and Director of Field Marketing. Required Skills & Competencies At least 5 to 7 years' experience in foodservice or hospitality marketing Strong marketing and project management skills with the ability to manage multiple priorities and deadlines Creative thinker with a passion for delivering innovative marketing solutions Excellent written, verbal, and presentation communication skills Customer focused mindset with strong leadership and interpersonal skills Ability to thrive in fast paced environment and adapt quickly to change Strong attention to detail and organizational skills Strong client relationship-building and stakeholder management abilities Analytical skills to measure performance, evaluate ROI, and translate data into strategies Flexibility to travel within assigned territory - must travel at least 50% to 70% of the time.

Software & Tools Required:

Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, OneNote, OneDrive), Adobe Acrobat Pro, social media platforms (Facebook, Instagram, TikTok, YouTube, X, LinkedIn)

Preferred:

Adobe Creative Suite (InDesign, Photoshop, Illustrator, Express)

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Life insurance Paid time off Referral program Vision insurance

Pay:

$70,000.00 - $90,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person