Sr. Marketing Manager

Sr. Marketing Manager Back To Search Results

ROCHESTER, NEW YORK

Marketing Services Full time Apr 20 2026

Job ID:

R0070763

Description Summary Heartland School Solutions is the leading provider of innovative child nutrition management and school commerce solutions for public and private schools across the U.S. Our solutions are specifically designed for the K-12 market to help build a stronger, more cohesive operation for staff, and an engaging school experience for students and parents. The marketing team at Heartland School Solutions tells the story of our products and shapes the voice of our division. We are a group of strategists, creatives, writers, and brand ambassadors that demonstrate how our products and services can help solve problems and provide value for our customers. We work with a cross-functional team across sales, product development, and client services to create a cohesive brand experience and build a loyal customer base. As the Sr. Marketing Manager, you will help manage our go-to-market strategy creating campaigns, content, and messaging that promotes our brand and products. You have a strong grasp of current marketing trends and strategies and are able to lead integrated marketing campaigns from concept to execution. You will work with a cross-functional team across Marketing, Sales, and Product Management to launch campaigns on time and on budget.

Responsibilities:

Plan, develop, and implement overall School Solutions marketing strategy Develop marketing campaigns to generate new leads for sales team Create marketing campaigns to nurture leads and increase lead conversion rates Manage digital advertising channels to drive more inbound traffic to our website and digital content Work with the the Lifecycle Marketing team and manage our B2C marketing presence to grow MSB parent engagement and increase annual transaction revenue. Work with Marketing team members to coordinate the creation of new marketing assets to support all digital and advertising campaigns Track progress of campaign results and key marketing metrics to help the organization make informed, data-driven decisions Work closely with stakeholders from all departments to find ways to refine our message and better connect with customers and prospects Develop testing process to help us optimize our digital marketing content for better conversion rates Analyze customer and lead/prospect data to find ways to better segment our audiences for future marketing campaigns

Requirements:

6-7+ years of related marketing experience Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits:

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/ $97,200 - $120,000 The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. Related jobs Marketing Campaign Manager Save Remove Saved

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Marketing Services Team Marketing Strategists who convert prospects to customers, and lead customers to loyalty Sr. Marketing Manager Apply now Save Saved Open sharing options Share Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify jobs@globalpay.com.