Marketing Manager

Marketing Manager Position Title:

Marketing Manager Organization:

Downtown Troy Business Improvement District (BID)

Location:

Downtown Troy, New York Position Type:

Full-Time Compensation:

$40,000 annually About the Downtown Troy BID The Downtown Troy Business Improvement District (BID) works to support, promote, and enhance Downtown Troy through marketing, events, beautification, advocacy, and economic development initiatives. The BID produces large-scale community events, supports small businesses, and works to position Downtown Troy as a regional destination. Position Overview The Downtown Troy BID is seeking a creative, organized, and driven Marketing Manager to lead the organization's marketing and communications efforts. This position will oversee branding, social media, digital marketing, public relations, event promotion, and business communications for the BID and its programs. The ideal candidate is highly creative, self-motivated, collaborative, and passionate about downtown revitalization, events, tourism, and small business support. Responsibilities Manage the BID's social media platforms and digital presence Create and execute marketing campaigns for events and initiatives Develop graphics, promotional materials, and digital content Write press releases, email newsletters, website content, and promotional copy Coordinate media outreach and public relations efforts Maintain and update the BID website and event listings Work with downtown businesses on collaborative marketing opportunities Assist with sponsorship promotion and partner visibility Capture and coordinate photography/video content during events Track analytics and marketing performance metrics Support event planning, promotion, and on-site activation efforts Maintain the BID's brand identity across all platforms Qualifications Experience in marketing, communications, public relations, or related fields Strong writing and communication skills Experience managing social media platforms for brands or organizations Graphic design experience preferred (Canva, Adobe Creative Suite, etc.) Photography, videography, and content creation experience preferred Ability to work independently and manage multiple projects Strong organizational skills and attention to detail Comfortable working nights and weekends during events as needed Passion for community development, events, and small business support preferred To Apply Please send the following to the Downtown Troy BID at info@troybid.

org:

Resume Brief cover letter or introduction Examples of marketing, social media, graphic design, or content work (if available)

Pay:

$45,000.00 - $50,000.00 per year

Benefits:

Flexible schedule

Work Location:

In person