Director of Digital Performance

Director of Digital Performance at Matthews Auto Group Director of Digital Performance at Matthews Auto Group in Vestal, New York Posted in about 5 hours ago.

Type:

full-time

Job Description:

Matthews Auto Group is seeking a Director of Digital Performance to lead and scale a data-driven marketing operation across 16 dealerships. This is a high-impact role focused on building and optimizing a full digital ecosystem that drives measurable sales growth. Key Responsibilities

• Lead all paid digital channels (Google Ads, Performance Max, paid social)
• Oversee SEO strategy across all locations
• Improve lead quality, conversion rates, and cost per sale
• Build and manage closed-loop tracking (website, GA4, CRM, offline conversions)
• Use real sales data to optimize campaigns and scale performance
• Develop internal tools and automation to improve efficiency
• Analyze performance and drive continuous improvement
• Expertise in Google Ads, GA4, and conversion tracking, with ability to implement and ensure lead and data accuracy
• Strong analytical and data-driven mindset
• Experience integrating marketing platforms with CRM systems
• Familiarity with automation, APIs, or AI tools (preferred)
• Self-starter with strong problem-solving skills recblid rf15313o896zvd6pf04dda2wm7cfw5