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Social Media and Marketing Manager
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Thehairpalacedayton
Dayton, OH (In Person)
Full-Time
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Job Description
Overview We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital engagement and brand promotion efforts. This dynamic role offers the opportunity to craft compelling content, manage diverse social media platforms, and develop impactful marketing strategies that resonate with our target audiences. As a key driver of our online presence, you will harness your creativity and analytical skills to elevate brand awareness, foster community engagement, and support business growth through innovative digital marketing initiatives. Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement. Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals. Utilize tools like Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, monitor social listening trends, and analyze campaign performance. Implement SEO best practices and conduct keyword research to optimize content for search engines and enhance organic reach. Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI while targeting specific demographics. Engage with followers by responding promptly to comments, messages, and reviews to foster strong community relationships. Collaborate with cross-functional teams including PR, sales, and product development to ensure consistent branding across all channels. Monitor web analytics using Google Analytics and web analytics tools to assess campaign effectiveness and inform future strategies. Oversee public relations efforts by managing media relationships and crafting press releases that promote company initiatives. Lead creative projects involving graphic design, video editing, photography, and branding efforts to produce visually compelling marketing materials. Qualifications Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (including Premiere Pro for video editing), and graphic design principles. Familiarity with social listening tools and web analytics platforms such as Google Analytics for data-driven decision-making. Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and monitoring content. Knowledge of SEO techniques, keyword research strategies, and e-commerce platforms is highly desirable. Strong understanding of social media marketing trends, branding principles, public relations practices, and relationship management skills. Excellent proofreading skills with an eye for detail to ensure accuracy across all content outputs. Ability to manage multiple projects simultaneously while maintaining a high level of creativity and professionalism. Join us as we harness the power of digital storytelling to connect with audiences worldwide! This paid position offers a vibrant environment where your innovative ideas will shape our brand's future while you grow your expertise in a fast-paced digital landscape.