Product Marketing Manager

Product Marketing Manager 801 Industrial Drive, Hicksville, OH 43526

Full-time Full-time Position Title :

Product Marketing Manager Department :

Marketing Last Revised :

3/2026

Reports To :

Vice President - Finance, Human Resources, and Marketing Position Purpose The Product Marketing Manager is responsible for the commercial positioning, documentation, pricing coordination, and market presentation of the company's product portfolio across all distribution channels. This role serves as the bridge between Engineering, Sales, and Marketing — translating technical product development into clear market positioning, sales enablement tools, and distributor-ready content. While Engineering owns new product development, the Product Marketing Manager takes products from engineering release through commercial launch and ongoing lifecycle management. This individual owns how our products are presented to the market. Job Functions and Responsibilities Product Positioning & Messaging Develop and maintain clear value propositions for all products across distribution channels Work with graphic designers to write and refine product copies for websites, catalogs, advertising and sales materials Edit and translate technical documentation from Engineering into customer-facing messaging Ensure consistent product positioning across all marketing platforms Product Documentation & Content Ownership Work directly with graphic designers and software engineers to develop the following materials, while owning product documentation including: Product data sheets Catalog content Website product pages Distributor portal content Ensure all product information is accurate, updated, and aligned with current specifications Manage revision updates and version control of commercial-facing materials Pricing & Market Placement Coordinate pricing strategy in collaboration with leadership and sales Support price updates, documentation, and communication to distribution channels Work with graphic design to ensure correct product categorization and placement across: Website Printed catalogs Distributor portals Channel-specific marketing materials Distributor Channel Coordination Work with Distribution Sales Managers to ensure products are properly positioned within each channel Customize messaging and materials as needed per channel strategy Serve as marketing liaison to distribution partners for product-related needs Training & Sales Enablement Work with graphic design, software engineering, and/or curriculum to develop and deliver product training materials for: Distributors Internal sales teams Prepare launch kits and product training presentations for new products Support distributor education on product features, benefits, and differentiation New Product Commercialization Partner with Engineering during product development to prepare commercialization strategy Take ownership of product marketing deliverables from engineering handoff through market launch Coordinate with creative/multimedia team to develop launch materials Ensure all launch materials are complete, accurate, and available to distribution channels (

Note:

Engineering owns product development; this role owns market readiness and product marketing execution.) Education and Experience Bachelor's degree in Marketing, Business, Communications, or related field 3-7 years of experience in product marketing, product management, or marketing within manufacturing or distribution environments preferred Experience supporting distributor or channel-based sales models strongly preferred Strong technical writing and copy-editing ability Ability to translate technical information into clear customer-facing messaging Experience managing multiple product lines simultaneously Highly organized with strong cross-functional communication skills Classification Exempt (Salary) Supervisory Responsibilities None Physical Requirements Sitting for long hours, using computer for long periods of time. Apply online at aptmfg.com/careers

Job Type:

Full-time Benefits:

401(k) Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance Ability to

Commute:

Hicksville, OH 43526 (Required) Ability to

Relocate:

Hicksville, OH 43526: Relocate before starting work (Required)

Work Location:

In person