Marketing Manager

Job Summary We're seeking a skilled and motivated Marketing Manager to help execute multi-channel marketing initiatives that support brand growth, lead generation, and customer engagement. This role is ideal for a hands-on marketer who enjoys creating content, managing campaigns, and coordinating projects across a variety of digital platforms. You'll work under the direction of the Marketing Director and collaborate with other team members and contractors to keep our brand presence sharp, cohesive, and effective. Key Responsibilities Social Media & Community Management Manage day-to-day posting, engagement, and monitoring across all social channels: Meta, Google Business Profile, Reddit, Nextdoor, Yelp, Angi's List, YouTube, TikTok (new account launch), LinkedIn Develop and execute the content calendar in alignment with overall marketing strategy Repurpose existing content — case studies, blogs, testimonials, and reviews — for social use Respond to comments, messages, and reviews in a timely manner; provide friendly and professional customer service where needed, escalating issues appropriately Create, edit, and publish engaging content (images, videos, captions, reels, etc.) optimized for each platform Act as the social-first face of the brand, creating short-form videos as needed for platforms such as TikTok and Instagram Proactively engage with aligned accounts, creators, local influencers and community organizations to grow our referral and affiliate network Develop and execute initiatives such as giveaways, collaborations, and local event tie-ins to boost engagement Email Marketing Build and schedule marketing and nurture emails using Klaviyo or equivalent email platforms Maintain audience lists, segments, and automations Create compelling subject lines, CTAs, and visuals to maximize open and click-through rates Monitor email performance and suggest improvements based on metrics and trends Content Development Write and edit case studies, blog posts, and newsletters that highlight customer stories, projects, and brand expertise Ensure brand consistency in all content — voice, tone, and visual standards Collaborate with contractors, designers, and team members to create seasonal campaign materials Collaborate with Marketing Director to develop a content strategy and calendar for the CEO's personal channels, supporting thought leadership and community engagement Campaign & Asset Coordination Support ongoing campaigns and launches by coordinating content, creative, and deadlines Update and maintain marketing collateral such as flyers, brochures, and presentations Assist with photo and video shoots, ensuring assets are properly organized and labeled Assist at in-person events and outreach efforts (e.g., trade shows, community events) as needed to capture content and share real-time updates Performance & Reporting Track and report basic metrics for social media, email, and website performance, and recommend improvements Coordinate with the Marketing Director to maintain dashboards and monthly reports Participate in weekly or biweekly marketing check-ins Other Responsibilities Stay informed about industry trends, local events, and relevant policy or incentive updates in the green energy space Contribute to internal brainstorms, campaign development, and marketing planning sessions Other duties as assigned Required Skills & Experience Strong working knowledge of all major social and community platforms Experience creating video-first content (Reels, TikTok, Shorts) Proficiency with Canva and/or Adobe Creative Suite Proficiency with email marketing platforms (Klaviyo preferred) Strong working knowledge of Shopify and other website platforms Familiarity with Google Workspace tools (Docs, Sheets, Drive, Calendar) Excellent copywriting, editing, and storytelling skills Strong organization and time management; ability to work independently and meet deadlines Professional communication skills and on-camera confidence Preferred Qualifications Experience using Asana or similar project management software Basic understanding of digital marketing principles (SEO, engagement metrics, audience segmentation) Interest in sustainability, home performance, and green energy industries Understanding of community engagement and reputation management platforms (Yelp, Angi's, Google Reviews) Experience updating website content (WordPress, Shopify, or similar)

Pay:

$30.00 - $35.00 per hour

Benefits:

401(k) 401(k) matching Employee assistance program Employee discount Flexible schedule Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person