Web and Digital Experience Manager

Position Information Department Enrollment Mgmt InfoTech (XEM) Position Title Specialist 2-IT Web Job Title Web and Digital Experience Manager Appointment Type Professional Faculty Job Location Corvallis Benefits Eligible Full-Time, benefits eligible Remote or Hybrid option? Yes Job Summary Enrollment Management Information Technology is seeking a Web and Digital Experience Manager. This is a full-time (1.00 FTE), 12-month, professional faculty position. The Web and Digital Experience Manager leads the strategy, performance, and continuous optimization of Enrollment Management's web ecosystem to support student recruitment, engagement, and conversion. This position is responsible for both the design and ongoing effectiveness of web experiences, ensuring that digital properties are user-centered, accessible, and aligned with institutional brand standards while also being measurable, data-informed, and accountable to recruitment oues. The role blends web strategy, user experience, and marketing intelligence, leveraging analytics platforms (e.g., Google Analytics 4), CRM data (Slate), and digital marketing performance metrics to evaluate effectiveness, identify opportunities, and drive continuous improvement across the prospective student journey. Working in close partnership with Admissions, Financial Aid, Scholarships, Ecampus, and other stakeholders, this position translates data into actionable insights and leads optimization efforts that increase inquiry generation, application volume, and enrollment yield. Why OSU? Working for Oregon State University is so than a job! Oregon State University is a dynamicmunity of dreamers, doers, problem-solvers and change-makers. We don't wait for challenges to present themselves — we seek them out and take them on. We wee students, faculty and staff from every background and perspective into amunity w everyone feels seen and heard. We have deep-rooted mindfulness for the natural world and all who depend on it, and together, we knowledge, tools and skills to build a better future for all.

FACTS:

• Top 1.4% university in the world
• More research funding than all public universities in Oregonbined
• 1 of 3 land, sea, space and sun grant universities in the U.S.
• 2 campuses, 11 colleges, 12 experiment stations, and Extension programs in all 36 counties
• 7 cultural resource centers that offer education, celebration and belonging for everyone
• 100+ undergraduate degree programs, 80+ graduate degrees plus hundreds of minor options and certificates
• 35k+ students including more than 2.3k international students and 10k students of color
• 217k+ alumni worldwide
• For more interesting facts about

OSU Locations:

Oregon State has a statewide presence with campuses in Corvallis and Bend, the OSU Portland Center and the Hatfield Marine Science Center on the Pacific Coast in Newport. Oregon State's beautiful, historic and state-of-the-art main campus is located in one of America's best college towns. Corvallis is located close to the Pacific Ocean, the Cascade mountains and Oregon wine country. Nestled in the heart of the Willamette Valley, this beautiful city offers miles of mountain biking and hiking trails, a river perfect for boating or kayaking and an eclectic downtown featuring local cuisine, popular events and performances.

Total Rewards Package:

Oregon State University offers with benefits eligible positions that is designed to meet the needs of employees and their families including:

• Medical, Dental, Vision and Basic Life. OSU pays 95% of premiums for you and your eligible dependents.
• Free confidential mental health and emotional support services, and counseling resources.
• Retirement savings paid by the university.
• A generous paid leave package, including holidays, vacation and sick leave.
• Tuition reduction benefits for you or your qualifying dependents at OSU or the additional six Oregon Public Universities.
• Robust Work Life programs including Dual Career assistance resources, flexible work arrangements, a Family Resource Center, Affinity Groups and an Employee Assistance Program.
• Optional lifestyle benefits such as pet, accident, and critical illness insurance, giving you peace of mind and the support you need to thrive in all aspects of your life.

Oregon State University is deeplymitted to the principles of a Health Promoting University. Thismitment drives a collaborative approach across OSU's safety and well-being programs, reducing silos and coordinating efforts to enhance employee safety and well-being. By prioritizing resources that support the health of both employees and students, OSU fosters a culture of care and a healthier campus environment w everyone can thrive. 2025 Best Place for Working Parents® Designation! Future and current OSU employees can use the to learn more about the full value of the benefits provided at OSU. Key Responsibilities 30% Web Strategy, UX, and Experience Design Lead the strategic design, structure, and evolution of Enrollment Management web properties to support student discovery, engagement, and conversion user-centered design principles informed by behavioral data, analytics, and stakeholder input Design and optimize site architecture, navigation, and content strategy to improve usability and conversion oues Develop wireframes, prototypes, and design concepts tomunicate solutions to stakeholders Conduct UX research and usability testing, integrating findings with analytics insights to guide improvements Ensure all digital experiences meet accessibility (WCAG 2.1 AA), performance, and mobile responsiveness standards Continuously refine user experiences based on measurable oues, not solely design intuition 30% Digital Analytics, Marketing Intelligence, and Performance Optimization Lead the measurement strategy for EM web and digital marketing efforts, defining KPIs, conversion goals, and success metrics aligned with recruitment objectives Own and manage Google Analytics 4 (GA4) implementation, including event tracking, funnel analysis, and user behavior reporting Develop dashboards and reporting frameworks that provide clear, actionable insights to leadership and stakeholders Analyze and campaign performance to identify trends, opportunities, and areas for optimization Partner with CRM stakeholders to connect web activity with Slate data, including lead generation, inquiry conversion, and applicant behavior Evaluate cost-per-inquiry, cost-per-acquisition, and other efficiency metrics to inform marketing and web investment decisions Lead A/B testing and experimentation strategies to improve engagement and conversion rates Translateplex data into clear rmendations that drive strategic decisions 25% Web Operations, Governance, and Stakeholder Support Oversee ongoing maintenance and optimization of EM web properties within Drupal, ensuring stability, scalability, and performance Ensure proper analytics tagging, tracking standards, and data integrity across all digital properties Collaborate with stakeholders to assess needs, define requirements, and deliver effective web solutions Provide consultation and guidance to EM units on digital strategy, web best practices, and performance optimization Develop and maintain documentation, standards, and governance for web and analytics practices Manage content lifecycle processes, ensuring timely updates and alignment with recruitment priorities Monitor emerging trends in web, analytics, and digital marketing to inform continuous improvement 10% Supervision and Project Oversight Supervise student employees and/or contractors, including hiring, training, assigning work, and evaluating performance Provide oversight for vendor-supported initiatives, ensuring quality, timelines, and deliverables are met Manage project priorities and workflows across multiple concurrent initiatives 5% Inclusive Excellence and Accessibility Ensure digital experiences meet accessibility standards and support diverse user needs Incorporate inclusive design and content strategies that reflect OSU'smitment to equity and access Use analytics to evaluate and improve engagement across diverse and underrepresented audiences Partner with stakeholders to ensure digitalmunications are inclusive and culturally responsive What You Will Need Bachelor's degree in Information Technology, Marketing, Communications, or a related field 5 years of professional experience in web management, digital strategy, or related field Experience managing and optimizing s using a CMS (e.g., Drupal) Demonstrated experience with web analytics platforms, particularly Google Analytics 4 (GA4) Experience translating data into actionable insights that inform digital strategy and decision-making Experience working with CRM systems such as Slate or similar platforms Strong understanding of user-centered design, accessibility standards (WCAG), and web performance best practices Excellentmunication,anizational, and stakeholder engagement skills with diversemunities This position is designated as a critical or security-sensitive position; tfore, the incumbent must successfullyplete a criminal history check and be determined to be position qualified as per

University Standard:

05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months. What We Would Like You to Have Experience with conversion rate optimization (CRO), A/B testing, and experimentation frameworks Experience implementing and managing tag management systems (e.g., Google Tag Manager) Experience building dashboards and reports using tools such as Looker Studio, Power BI, or similar Familiarity with digital marketing performance metrics (ROI, CPA, attribution models) Experience connecting web analytics with CRM and marketing data ecosystems Experience in higher education, particularly in recruitment or enrollment marketing Supervisory experience Experience working in cross-functional teams with marketing, IT, and enrollment stakeholders Working Conditions / Work Schedule Typical schedule will be Monday through Friday 8am-5pm. Some evening and weekend work may be required due to project deadlines. Hybrid or remote schedule possible with approval from supervisor. Pay Method Salary Pay Period 1st through the last day of the month Pay Date Last working day of the month Rmended Full-Time Salary Range $83,000 -$93,000 Link to Position Description 60758 Posting Detail Information Posting Number

P09859UF

Number of Vacancies 1 Anticipated Appointment Begin Date 06/08/2026 Anticipated Appointment End Date Posting Date 04/16/2026 Full Consideration Date 04/30/2026 Closing Date 05/07/2026 Indicate how you intend to recruit for this search Competitive / External - open to ALL qualified applicants Special Instructions to Applicants To ensure full consideration, applications must be received by April 30, 2026. Applications will continue to be accepted after the full consideration date, until a sufficient applicant pool has been achieved or the position is filled. The closing date is subject to change without notice to applicants. When ing you will be required to attach the following electronic documents: 1) A resume/CV; and 2) A cover letter indicating how your qualifications and experience have prepared you for this position. 3) Other Document 1: Upload your answer to the following prompt: If you were given access to Google Analytics 4 (GA4) and Slate data for Oregon State University's recruitment , how would you evaluate whether the site is effectively supporting inquiry and application growth? You will also be required to submit the names of at least three professional references, their e-mail addresses and telephone numbers as part of the application process.

For additional information please contact:

Dan Crouch at Daniel.

Crouchoregonstate.edu We are an Equal Opportunity Employer, including disability, protected veteran, and other protected status. OSU will conduct a review of the National Sex Offender Public prior to hire. Starting salary within the salary range will bemensurate with skills, education, and experience. OSU is a fair chance employermitted to inclusive hiring. We encourage applications from candidates who bring a wide range of lived experience including involvement with the justice system. This job has "critical or security-sensitive" responsibilities. If you are selected as a finalist, your initial job offer will be contingent upon the results of a job-related pre-employment check (such as a background check, motor vehicle history check, sexual misconduct reference check, etc.). Background check results do not automatically disqualify a candidate. Take a look at our including the section for more details. If you have questions or concerns about the pre-employment check, please contact OSU's Employee and Labor Relations team at employee.relationsoregonstate.edu.