Job Description
Marketing Manager NextFab - 4.0 Philadelphia, PA Job Details Full-time $52,000 - $60,000 a year 19 hours ago Benefits Health savings account Health insurance Dental insurance 401(k) Paid time off Employee assistance program Career development plan Vision insurance Professional development assistance Flexible schedule Qualifications Vendor relationship building Marketing project management Teamwork Fiscal management Managing marketing teams Managing marketing project budgets Sales analytics & reporting tools Automation WordPress Sales analysis Marketing company internal data Digital marketing budget management Sales data analysis Zapier Key Performance Indicators Bachelor's degree Sales budget management Special events Managing event budgets Sales management systems proficiency Vendor relationship management Media data analysis Managing projects Business Administration Marketing analytics CRM system proficiency Zoho Marketing operations Technical Proficiency Full Job Description About NextFab As Philadelphia's leading maker collective and professional fabrication ecosystem, NextFab provides unparalleled access to industrial-grade tools, specialized training, and a robust network of creative innovators. Since our inception, we have evolved into a vital nexus for regional craftsmanship and technical advancement, empowering local entrepreneurs and artists to scale their visions. By hosting premier events and high-impact educational initiatives, we continue to champion the spirit of innovation and collaborative growth within the Philadelphia community. Marketing Manager NextFab is seeking a dynamic Marketing Manager to drive the growth of our business. In this role, you'll bridge high-level strategy with hands-on execution - managing everything from our annual marketing and sales budget and signature events, such as the Tools of the Trades Conference, to daily initiatives like email campaigns and landing pages. If you thrive on executing strategy and managing daily operations, let's build something great together.
Core ResponsibilitiesMarketing Operations & Strategy Execution Strategy & Budgeting:
Implement the marketing and sales strategy as defined by executive leadership. Manage the marketing budget in accordance with company guidelines and support the financial planning process for the department. Data Analysis:
Maintain the marketing and sales dashboard, analyzing performance across GA4, Social, and Zoho Analytics to adjust spend and resources in real-time. System Migration & Management:
Manage the execution of marketing and sales system migration projects, including the transition of CRM and email marketing to the Zoho ecosystem and ongoing maintenance of the website infrastructure. Event Production & Project Management Tools of the Trades (ToTs) Conference:
Lead project management for this multi-day event, including budget oversight, sponsorship acquisition, speaker coordination, marketing strategy, and program design. Miracle on American Street Market:
Direct the annual holiday market, managing vendor relations, contracts, event logistics, and promotional efforts. Programmatic Support:
Provide marketing and PR leadership for the Artisan Accelerator and community events. Customer Research:
Design and execute the annual 'Secret Shopper' initiative, delivering actionable member insights to leadership to inform operational and marketing strategies. Digital Marketing Email Marketing:
Create segmented email campaigns for both active members and external subscribers, leading effective community engagement and lead conversions. Paid Media:
Manage and optimize full-funnel conversion and lead campaigns across Google Ads, paid social media ads, and other paid platforms. Social Media & Content:
Direct the social media strategy focusing on Instagram and YouTube, managing internal staff and contractors to produce high-impact Reels and community-centric content. Content Management:
Curate and oversee omnichannel content strategy, including social media, NextFab blog, and landing pages, to drive brand narrative and audience engagement. SEO/GEO:
Drive long-term growth through search engine optimization and geographic targeting to increase brand awareness and membership tours. Website Management & Optimization:
Oversee website optimization, utilizing data-driven optimization strategies to enhance functionality, SEO, and user experience (UX). Sales & Business Development Outbound Sales & Partnerships :
Cultivate, secure, and manage institutional, business, and community partnerships to drive high-value revenue streams, including business engagement programs and private group events. Represent the organization at key networking events and community meetings to cultivate partnerships and increase brand awareness. Inbound Sales:
Manage the full sales lifecycle for high-value accounts and studio spaces, building strong relationships that sustain our growth. Conversion Strategy:
Design and execute high-conversion sales funnels. You'll be the bridge between marketing and sales, ensuring every lead is optimized for maximum impact on our MRR. Tour Excellence:
Elevate our tour and onboarding process. You will lead the strategy and coordination of facility tours, ensuring every potential member has an exceptional experience that leads to conversion. Team & Contractor Management Supervise Content Creator(s) and coordinate with external contractors, ensuring all marketing initiatives are executed effectively and meet brand standards. Coordinate cross-functionally with Programming, Member Services, and Front Desk teams to ensure cohesive brand representation and operational alignment. Perform other related duties, special projects, and strategic initiatives as assigned to support organizational objectives and business growth. Required QualificationsSkills and Knowledge Proven experience in marketing strategy and budget management. Expertise in managing large-scale events and complex vendor/partnership relationships. Technical proficiency in the Zoho CRM/Marketing suite (or related CRM), WordPress, MailChimp, Social Media, and automated workflow tools like Zapier. Strong analytical background with the ability to translate data from GA4 and social analytics into actionable insights. Excellent leadership skills with experience managing both internal staff teams and external agencies, with a proven track record of presenting high-level insights and performance metrics to executive stakeholders. Education and Experience Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred. Minimum of five (5) years of marketing experience, including at least two (2) years of proven experience managing projects and coordinating team workflows. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times. Position Details Location:
Philadelphia Reports To:
President Target Start Date:
7/15/2026 Compensation Range:
$52,000-$60,000 + performance incentive Pay:
$52,000.00 - $60,000.00 per year Benefits:
401(k) Dental insurance Employee assistance program Flexible schedule Health insurance Health savings account Paid time off Professional development assistance Vision insurance People with a criminal record are encouraged to apply Work Location:
In person
