Job Description
POSITION JOB RESPONSIBILITIES PROFILE ADDITIONAL INFORMATION
Position Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish. The Brand Manager; Hennessy Prestige supports the development of Hennessy Prestige Portfolio marketing strategy and oversees the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with the Hennessy Maison brand strategy and the broader MHUSA Strategy. This role works collaboratively with all key stakeholders to identify and build long-term connections with the Hennessy Prestige core consumer - rooted in data-driven decision making, leveraging both business and consumer insights - and to develop programming that builds equity and drives profitability Office/Location:
Hybrid 3x a week based out of NYC Office Job responsibilities Strategic Business Planning:
Work with Brand Director to develop, create, plan, and execute consumer & shopper driven brand plans that maximize brand equity, revenue and profit for Hennessy Prestige Portfolio in the US market. Develop programs that reach our target along their consumer journey to drive growth and build brand equity. Define strategic briefs for creative agencies - based on sales feedback, market trends, consumer/shopper insights, and brand identity to develop exciting consumer and trade marketing programs. Create exciting and compelling presentations to ensure internal and external buy-in KPIs to track and measure program effectiveness, ensure positive ROI. Support brand completion of commercial analytics, including monthly reporting and diagnostic assessment of the Hennessy Prestige Portfolio. Competitive Analysis and Implications:
Assist with the development of the Competition Framework by analyzing category performance, opportunities, identifying key consumer targets, innovation opportunities, and activation strategies. Brand Management & Marketing:
Steward the execution of Hennessy Prestige brand programs, in collaboration with Maison, Strategy and Business Planning, Consumer Engagement, Commercial organization, Private Client, CC&I, and Consumer Insights teams; and other key stakeholders Develop and implement compelling commercial programs intended to drive desirability, distribution, and velocity, especially within the On Premise; motivate internal and external teams to activate programming, monitor progress and track KPIs, and provide results to internal and external stakeholders Collaborate with the Brand Director, Prestige to manage complex campaign program timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners Collaborate with the Trade Marketing team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice. Profitability:
Partner with Finance to define, track and deliver Hennessy Prestige Portfolio brand profit goals Manage the A&P deployment strategy on the Hennessy Prestige Portfolio, ensuring A&P spend is prioritized against business & brand objectives and managed to budget Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing) Support the implementation of optimal allocation, pricing, mix, and channel strategies on Hennessy Prestige Portfolio, in collaboration with Strategy and Business Planning team, Sales team and the Hennessy Maison to maximize profit and volume growth Profile Stakeholder Relationships:
Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives Build and maintain collaborative relationships with the Hennessy Maison to ensure ongoing alignment and prioritization of U.S. specific objectives Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering Hennessy brand objectives; act as key point of contact for all third-party agencies Create strong working relationships with Regional Marketing, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines Establish the Hennessy Prestige Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization Work closely with V.S and V.S.O.P Brand Teams, ensuring alignment on portfolio marketing strategy, collaborating across Masterbrand and portfolio programs, and demonstrating a 'one team' ethos through communication and collaboration Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment Other:
Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned Ensure on-time delivery of all programs and tools, and sharing of relevant information with key stakeholders Approach each project and interaction with a positive and can-do attitude Additional information Education :
Bachelor's Degrees, or MBA Degree and/or years of equivalent experience. Professional Experience & Skills:
5-7 years of progressive marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries wines/spirits, luxury, or consumer packaged goods brand marketing Practical/Technical Knowledge Understanding of brand strategy development in a commercial context Development of innovation through research and launch planning Strong expertise across all functions within the organization Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc. Deep understanding of people and culture Experience managing agencies and third-party vendors Ability to successfully adapt to a variety of work styles and preferences Ability to manage both up and down Demonstrated success influencing cross-functional key stakeholders, including senior leaders Highly refined communication and presentation skills Strong analytical skills to support data-driven decision making Proven ability to lead creative strategy, including campaign development and deployment Working knowledge of French, a plus
