Brand Marketing Manager

Brand Marketing Manager Home Appetit Philadelphia, PA Job Details Full-time $75,000 - $85,000 a year 13 hours ago Benefits Work from home Food provided Qualifications Marketing project management Hospitality Teamwork Team leadership Key Performance Indicators Visual design Canva Bachelor's degree Food industry Content management Marketing operations Full Job Description About Home Appétit Home Appétit is a Philadelphia-based healthy meal delivery service offering fresh, chef-prepared meals made with high-quality ingredients. Since 2014, we've been committed to providing convenient, delicious meals while prioritizing respect for our people, planet, and local community. Operating a nearly zero-waste kitchen, we serve customers across the Philadelphia region, including suburban counties, South Jersey, and Wilmington.

OVERALL JOB DESCRIPTION

As Brand Marketing Manager, you will lead the strategy, execution and optimization of Home Appétit's brand efforts. This role requires a balance of creative thinking, experience and execution to scale customer acquisition. This is a hands-on role for someone ready to roll up their sleeves and actively contribute to execution while building strategies for brand awareness. We're looking for someone who is willing to go the extra mile, is incredibly passionate about what they do, has a love for Philly, and is eager to be a part of the company's exciting growth journey. This role is based in Philadelphia, PA, with flexibility for remote work two days a week.

THIS ROLE WILL REPORT TO

VP of Marketing & Business Strategy

YOU WILL SUPERVISE

Events and sponsorships manager

CORE RESPONSIBILITIES

Strategic Leadership & Collaboration:

Develop and implement a comprehensive marketing strategy across multiple channels such as social, events, affiliate, and partnerships. Collaborate across functions (growth, operations, customer service) to achieve acquisition and retention goals. Analyze brand performance across channels, develop reports with actionable insights, and continuously optimize efforts to drive results. Stay updated on marketing trends to incorporate innovative strategies that drive growth and brand awareness.

Channel Ownership:

Collaborations and Partnerships:

Identify and execute Philly-area food, lifestyle and small businesses to partner with across multiple channels.

Events & Sponsorships:

Set strategy, assist and oversee events and sponsorships manager with goal of brand awareness and conversions.

Content Creation and Ownership:

Create and manage deliverables and assets as it relates to collabs, partnerships and events.

Affiliate and Influencer Program:

Launch and manage affiliate opportunities by developing thoughtful brand stories and pitches that align with broader campaign strategies; identify and work with influencers in our target demo.

SKILLS REQUIRED

Excellent written and verbal communication skills Experience with design on Canva and excellent eye Understand of the Philadelphia market Knowledge of local food and hospitality Experience in planning and management to achieve KPIs Excellent project management and communication skills Creative thinking and a passion for storytelling

EDUCATION & EXPERIENCE REQUIRED

Bachelor's degree in Marketing, Business, or a related field. 4+ years of experience in brand or creative marketing. Experience in food and e-commerce is highly preferred. Familiarity and understanding of the Philadelphia market is a bonus.

WHY JOIN HOME APP

ÉTIT? Be part of a purpose-driven company focused on health, sustainability, and community with strong ties to the Philadelphia region. Work within a supportive, collaborative team environment. Enjoy competitive pay, benefits, food, partially remote flexibility, and opportunities for career growth in a company looking to aggressively build out their marketing department. Ready to grow with us? Apply today!

Pay:

$75,000.00 - $85,000.00 per year

Work Location:

Hybrid remote in Philadelphia, PA 19103