Digital Marketing Manager
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Amneal
Remote
$137,500 Salary, Full-Time
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Job Description
View More Jobs Digital Marketing Manager Bridgewater, NJ, United States Trending Job Description Description:
Reporting to the Senior Director, Institutional Marketing & Sales Operations, the Digital Marketing Manager will help develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. This role manages digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks while overseeing the creation of marketing assets. The manager will track and report on campaign performance, analyze data across advertising and customer platforms, and deliver actionable insights. They will also lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.Essential Functions:
Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings. Manage the collective onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory. Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting Work with vendors who support various marketing/acquisition channelsQualifications Education:
Bachelors Degree (BA/BS) Business, Marketing, Communications or a related field•Required Experience:
5 years or more in Digital marketing/eCommerce, with a strong track record in pharmaceuticals, healthcare, or a related industry.Skills:
Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels- Proficient Competency with presentation decks (PowerPoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs)
- Proficient Sound understanding of digital and social media advertising.
- Proficient Sound understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking, etc).
- Proficient The base salary for this position ranges from $130,000 to $145,000 per year.
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