Digital Marketing Manager

Global Financial Services business is looking to hire a proven Digital Marketing Manager, to join them on an initial 8 month contract. This is a maternity cover role for which they need and experienced individual to come on board ASAP, and start delivering on full lifecycle Digital Marketing from the get go. You will be joining and working alongside a small and talented team, delivering to stakeholders throughout the business. Planning and execution of Digital email campaigns and LinkedIn campaigns will be at the heart of the activity. Solid knowledge of Co-pilot/Chat GPT for content optimisation and large corporate experience will be valuable. Role & Responsibilities Create, schedule and execute email and social media activities, including newsletters, multi-stage campaigns, automated journeys, and always-on workflows Execute paid media activities across regional channels (e.g. paid social, paid search, and trade media), in collaboration with the central advertising manager and in alignment with global guidelines, platforms Build and maintain templates for email and social, applying tagging and formatting for publishing Manage channel audience segmentation, email lists, and targeting to support accurate delivery Adapt provided content into publish-ready formats that meet platform, brand, and compliance standards Advise on email and social fit during campaign planning, including timing, feasibility, and sequencing Act as subject matter expert for central and regional platforms such as LinkedIn, Hootsuite, and WeChat (APAC) Check and manage alignment of email and social delivery against editorial calendars owned by BMarketing to ensure sequencing and avoid channel conflicts Provide quality control across channel execution and share feedback to improve workflows Monitor campaign performance and deliverability, test and optimise based on engagement insights Use a data-driven approach and apply capabilities such as automation, behavioural science, and AI to improve effectiveness and optimise execution Apply lead management frameworks, tools, and processes to support lead capture, routing, and visibility within campaign execution Share executional insights and practices with peers across regions and participate in digital forum. Skills & Experience 5+ years of experience in B2B email marketing and social media delivery across regional or global teams Strong hands-on experience executing campaigns and managing workflows, including newsletters, segmentation, testing, and automation Strong attention to data and creative in email and social formatting, with a focus on audience relevance, brand consistency, and optimization Proven ability to manage multi-channel workflows (email, social, web), including scoring, routing, and alignment with lead processes Strong understanding of data privacy, compliance, and consent-based marketing Skilled in using marketing automation platforms to execute campaigns and report performance Able to interpret data and generate insights to improve campaign targeting, sequencing, and funnel conversion. Key Points.

The candidate should have:

Practical experience executing email, social, and paid campaigns end-to-end Ability to manage campaign setup, deployment, and basic optimization without heavy guidance Experience working across stakeholders and agencies in a fast-paced environment The role requires 3 days per week in the Fort Wayne office.

Job Types:

Full-time, Contract Pay:

$60.00 - $70.00 per hour

Work Location:

Hybrid remote in Fort Wayne, IN 46804