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Digital Personalization Manager

Job

Skill

Remote

$165,360 Salary, Full-Time

Posted 2 days ago (Updated 6 hours ago) • Actively hiring

Expires 6/28/2026

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Job Description

Remote Digital Personalization Manager Skill United States, Massachusetts, Boston 501 Boylston Street (Show on map) May 27, 2026
Overview Placement Type:
Temporary Salary:
$78-81 Hourly $77 - $81 / hourly as W2
Start Date:
Jun 22, 2026
Digital Personalization Manager Location:
Remote (EST Hours)
The Opportunity:
Are you obsessed with creating "wow" moments for customers? We are looking for a visionary leader to bridge the gap between data science and user experience. As our Personalization Lead, you won't just manage tools; you will architect the future of how our customers interact with our brand across web and mobile platforms. What You'll Do (Essential Responsibilities):
Strategy & Roadmap:
Define and lead the long-term personalization roadmap, turning complex data into seamless, high-converting digital journeys.
Cross-Functional Leadership:
Act as the bridge between Product Owners, Analytics, and Creative teams to translate business goals into technical requirements.
Experimentation Excellence:
Oversee the end-to-end lifecycle of A/B and Multivariate (MVT) testing, from hypothesis generation to post-test analysis.
Platform Mastery:
Serve as the internal Subject Matter Expert (SME) for our MarTech stack, ensuring we are leveraging the full power of tools like Adobe Target, Dynamic Yield, or Salesforce.
Team Orchestration:
Lead a high-performing squad to execute campaigns, troubleshoot technical hurdles, and ensure flawless deployment.
Insight-to-Action:
Work closely with Analytics to build robust tracking frameworks and present clear, actionable insights to senior stakeholders. Who You Are (Qualifications):
The Veteran:
7+ years of progressive experience in digital marketing, specifically focused on A/B testing, segmentation, and personalization.
The Tech-Savvy Strategist:
Deep, hands-on experience with industry-standard platforms (e.g., Adobe Target, Optimizely, Pega, or SFMC).
The Communicator:
You can explain a complex "Next Best Action" algorithm to a non-technical stakeholder just as easily as you can discuss API integrations with a developer.
The Problem Solver:
You thrive in the "grey area" and can pivot strategies based on regulatory changes or market shifts.
Education:
Bachelor's Degree or 10+ years of equivalent digital experience.
Bonus Points For:
Experience in Agile environments and working with Jira/Confluence. A background in highly regulated industries (e.g., FinTech, Healthcare, or Insurance). Familiarity with AI/Machine Learning applications in content delivery. #LI-MG1