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Director of Marketing
Job
Michigan Pharmacists Association
Remote
$64,276 Salary, Full-Time
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Job Description
Director of Marketing Michigan Pharmacists Association Lansing, MI Job Details Full-time $58,319.28 - $70,233.97 a year 9 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Marketing project management Microsoft Excel Microsoft Outlook Computer literacy Content editing Bachelor's degree Communications Managing projects Marketing operations Technical Proficiency Stakeholder management Full Job Description Job Summary The Director of Marketing & Communications will work with the CEO and the MPA team to develop and execute marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, meeting and expositions, sponsorships, publications and advertising sales, social media, and external relations. The Director of Marketing & Communications serves as the primary resource for developing marketing and communications for all MPA meetings, programs, and services. Responsibilities Develop and oversee revenue and expense line items in the budget related to marketing and communications. Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing. Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc. Develop and execute sponsorship solicitation campaigns for Annual Convention & Exposition, webinars,and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year. Design and implement public relations initiatives to promote members and the profession throughout the state. Analyze marketing and membership data to assess goals and forecast needs. Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives. Manage association's social media presence, includes posting content daily, monitoring the profession's partners and members, and engaging with stakeholders. Manage association's marketing efforts, including writing, design and delivery of content for events, membership and general information. Manage preparation and distribution of press releases. Manage all outsourced contracts for printing, marketing and publication production. Oversee marketing and communications team. Qualifications Bachelor's Degree in marketing, communications, public relations or related field of study Minimum of 5 years of association experience with marketing and communications focus Possess strong project management skills Be confident interacting with senior-level executives and volunteers Proven sense of initiative and ownership Excellent communication skills (written & oral), including outstanding editing skills Possess critical and analytical thinking skills Demonstrated ability to succeed in the fast-paced work environment; ability to learn quickly and meet deadlines Technical proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), general computing skills, and social media Applicant must be extremely organized, able to multi-task and operate with only the highest degree of integrity