Director of Marketing

Applied StemCell (ASC) is a genome engineering platform company advancing the future of genetic and cell-based medicine through its proprietary TARGATT™ and S-SELeCT™ technologies. These innovations enable safe, scalable, site-specific integration of large payloads with reliable gene expression for the development of next-generation therapies, both ex vivo and in vivo. With deep expertise in induced pluripotent stem cells (iPSCs) and cell line engineering, ASC provides end-to-end solutions that accelerate innovation across academia and biopharma. Our strong IP foundation and innovative technologies empower partners to move from concept to clinic with precision, scalability, and confidence. Please visit www.appliedstemcell.com for more information.

Position Overview:

We are seeking a Director of Marketing with experience and expertise in our Cell and Gene Therapy (CGT) business. The ideal candidate for this position is someone who can conduct market and competitor research to gain insight into the industry and analyze data to create effective marketing strategies for our Business Development and Solution Planning units. Success in targeting addressable market segments will involve the implementation of strategies to strengthen brand awareness, generate highly qualified leads, and provide adequate marketing materials for Business Development. Our Solution Planning will also utilize developed strategies to support decisions for current or future product and service evaluations. To thrive in this position, you need to have comprehensive knowledge of the cell therapy and gene therapy fields to align ASC's services and products with the industry's demands. This presents a unique opportunity for the Head of Marketing to shape the future of ASC and the industry, sparking inspiration and excitement in potential candidates. The successful candidate will devote 25% of their time gathering insight from customers and competitors, which they will then share with the organization to encourage internal transformation. The remaining 75% will be focused on developing targeted marketing strategies and deploying and executing efficient marketing channels by working with internal R&D, Operations, Legal, and Commercial teams to enhance business growth. We are seeking a Director Marketing who is driven and innovative, who can utilize their technical expertise and marketing knowledge to advance our Cell and Gene Therapy Business.

Key Responsibilities:

Lead the effort to gather information about global and regional macroeconomics, customer segments, and C&G industry trends during the strategic annual planning process. Perform deep dives into the cell and gene therapy market using secondary and primary research, as well as customer interviews, to provide intelligence strategies to the commercial and technical teams. The findings must address our customer needs, market trends, appropriate pricing strategies, threats, competitions, and opportunities to promote business growth. Build and execute the full marketing funnel from awareness through conversion. Driving campaigns, content, website, Google Ads, LinkedIn, SEO, and all digital channels, delivering high value leads to the business development team. Organize and deliver marketing content or associated materials for account-based or traditional marketing, with the involvement of operations and business development. Deploy marketing strategies through proper marketing channels for the best return on investment. Manage and execute all tradeshow or conference functions, including booth registrations, speaking arrangements, attendees' registrations, and all necessary logistics for chosen events. Create press releases and distribute them promptly in accordance with ASC's business situation. Leverage strategic priorities to strengthen current and future products and services portfolios while working with solution planning and development teams to meet yearly booking/revenue goals and stay ahead of the competition. Analyze customer pipeline data and purchasing information to discover additional opportunities and offer sales recommendations or training for business development. Track, analyze, and report on marketing initiatives and dynamics, including the competitive landscape and emerging technologies, and submit monthly or quarterly KPI or tracking reports to management. Ensure campaign metrics demonstrate the program efficiency of marketing activities and drive the intended demand. Develop and manage marketing program budgets, ensuring efficient allocation of resources for maximum ROI Monitor and report on budget performance, making recommendations for adjustments as needed.

Qualifications:

An advanced degree, Ph.D., in biology, immunology, biochemistry, or bio-medical engineering, or a related field. A certificate or degree in business or marketing is preferred. 2+ years' experience in the life science or bioprocess industry with a marketing focus on cell therapy/gene therapy and worked with outside marketing agencies. 5+ years of experience in marketing and strategic marketing required. Product management, business development, or management consulting experience. Demonstrated experience in CGT strategy and marketing development.

Reporting to:

Chief Executive Officer Knowledge, Skills and Abilities:

Language:

Proficient in writing and editing English pieces for the desired marketing purposes.

Market intelligence expertise:

Able to analyze customer, market, and competitor data to extract valuable insights and recommend strategies to fuel growth.

Strategic marketing and execution:

Able to develop and execute multi-channel marketing strategies for a sustainable competitive advantage.

Vertical marketing experience:

Demonstrated success in vertical marketing. Ability to understand customer pain points and needs and frame product offerings into workflow solutions., preferably with an advanced degree and related cell and gene therapy experience.

Knowledge of CGT technologies:

Familiar with cell and gene therapy technologies, processes, competition/industry knowledge, and customer needs, behaviors, and difficulties. Expertise in utilizing AI tools.

Strong project management skills:

Proficient in managing projects, problem-solving, and prioritizing tasks in a fast-paced environment to improve productivity and efficiency.

Financial acumen:

Understands the financial impact and metrics of marketing to enhance marketing effectiveness to meet business booking/revenue objectives year after year.

Analytical competence:

Skilled in synthesizing data from various sources and communicating key insights effectively.

Collaboration and matrix management:

Able to work in a highly matrixed organization, collaborating with cross-functional teams.

Influencing skills:

Capable of influencing without direct authority. Proficient in working collaboratively with various levels of management in a matrix environment. Ability to travel up to 10% of the time.

Job Type:

Full-time Pay:

From $175,000.00 per year

Benefits:

401(k) Dental insurance Flexible spending account Health insurance Health savings account Paid time off Vision insurance

Experience:

Marketing:

2 years (Preferred) Ability to

Commute:

Milpitas, CA 95035 (Required) Ability to

Relocate:

Milpitas, CA 95035: Relocate before starting work (Preferred)

Work Location:

Hybrid remote in Milpitas, CA 95035