Director of Marketing & Brand Experience

Director of Marketing & Brand Experience Mission Viejo, CA Job Details $65,000 - $72,000 a year 10 hours ago Benefits Mileage reimbursement Flexible schedule Qualifications LinkedIn Social media advertising YouTube Vendor management Event coordination Event planning Product positioning Slack Email marketing campaigns Lead generation Marketing strategy development Communication platforms 3 years Mortgage industry Adobe Premiere Pro Driver's License Canva Content creation Social media content creation Decision making Content scheduling TikTok Facebook Marketing analytics Senior level AI Brand identity design Instagram Video editing ChatGPT Generative AI Campaign performance reporting Analytics Paid search advertising campaigns Full Job Description The Shepherd Real Estate Team serves move-up buyers, first-time homeowners, and downsizing sellers across Mission Viejo, Irvine, Lake Forest, and South Orange County. We close 3-5 transactions a month, we run two growing masterminds — Chain Breakers and our AI Mastermind — and we have a clear vision: to be the most recognizable, most trusted, and most referred team in the markets we serve. What we don't yet have is the person to build and own the brand that matches that vision. That's who we're hiring. This is not a social media job. This is not a graphic design job. This is a brand leadership role for someone who understands that every touchpoint — from the moment a listing goes live to the moment a client closes — is an opportunity to create an experience that generates referrals, builds recognition, and grows Darren Shepherd's presence as a market leader. You will report directly to Darren Shepherd. No layers. No committees. You'll have the autonomy to make decisions and the accountability that comes with it. "Proximity is power. This person sits next to the vision and helps the world see it."

WHAT YOU'LL OWN

—

THE FIVE PILLARS LISTING & PROPERTY MARKETING

From signed agreement to closed transaction — you build the full marketing launch plan within 24-48 hours. Open house strategy, event design, postcard campaigns, lead capture, social retargeting, and remarketing sequences for every listing.

DARREN SHEPHERD PERSONAL BRAND

Darren records. You publish, repurpose, and distribute. Instagram, YouTube, TikTok, LinkedIn, Facebook, Google, and any platform you identify as valuable. Every platform optimized, consistent, and growing his name across every market he touches.

TEAM BRAND IDENTITY

Audit our current brand. Deliver recommendations on naming, colors, messaging, and positioning. We want a luxury feel without the luxury price point — clean, modern, process-driven, and memorable. Then execute the vision.

CLIENT EXPERIENCE COORDINATION

The "all good news" role. Buyers and sellers should feel held, informed, and celebrated from contract to close. You coordinate vendors, manage transitions, and ensure every client feels like they are our only client.

MASTERMIND REFERRAL GROWTH

Manage and grow Chain Breakers and our AI Mastermind. Build the email and campaign infrastructure in Constant Contact. Develop referral partner relationships outside California through community building and content.

WHAT SUCCESS LOOKS LIKE AT 90 DAYS

Brand audit delivered with clear, actionable recommendations The content calendar is built, approved, and running without reminders Social media posting consistently — brand looks polished and cohesive across all platforms Paid ad campaigns are live and generating measurable leads Listing marketing is handled start to finish without Darren's involvement Follow Up Boss and Constant Contact nurture sequences are active for buyers, sellers, and past clients Chain Breakers and AI Mastermind communities have active content and email cadence

COMPENSATION DETAILS

Base Salary:

$65,000 - $72,000 (commensurate with experience) Mileage reimbursement Flexible schedule Direct access to team leadership — no corporate bureaucracy

WHY THIS ROLE

You build the brand from the ground up — creative freedom with real accountability Your work directly drives revenue — you'll see the line between your campaigns and closed deals Front-row seat to two growing masterminds — Chain Breakers and the AI Mastermind — as we expand nationally Real estate knowledge and industry immersion built in — you'll understand the business, not just market it A compensation structure that scales with you — the better the team performs, the more you earn A professional, focused team that communicates daily and moves fast

TO APPLY

Submit your resume and a link to your portfolio or work samples. Applications without a portfolio will not be reviewed. We are not looking for the right answer. We are looking for how you think. We are hiring immediately. Only candidates local to South Orange County or the Temecula/Murrieta area will be considered.

SCREENING QUESTIONS

— Please address the following in a cover letter: Do you currently live in South Orange County or the Temecula/Murrieta area? Please share a link to your portfolio or examples of past marketing work. Describe a paid ad campaign you built from scratch. What was the goal, what did you test, and what were the results? What AI tools do you use regularly in your marketing workflow, and how? In 3-4 sentences: How would you approach building Darren Shepherd's personal brand in South Orange County in the first 90 days?

Compensation:

$65,000 - $72,000 yearly

Responsibilities:

Build and execute a full listing launch plan within 24-48 hours of a signed agreement — open house dates, event concept, postcards, lead capture strategy, and a retargeting campaign ready to deploy Manage all paid ad campaigns across Meta and Google — build, monitor, optimize, and report on CPL, ROAS, and lead quality Receive raw video content from Darren and repurpose it into platform-native content for Instagram Reels, YouTube Shorts, TikTok, LinkedIn, and Facebook — using AI tools to accelerate the workflow Own the content calendar — 3-5 posts per week minimum, consistent brand voice, no gaps Build and automate lead nurture and client communication sequences in Follow Up Boss and Constant Contact for buyer nurture, seller nurture, and past client remarketing Conduct a brand audit within the first 30 days — deliver written recommendations on naming, colors, visual identity, and market positioning Manage Chain Breakers and AI Mastermind Facebook communities — content, campaigns, agent email sequences, and referral partner growth as we expand outside California Serve as the primary point of contact for clients post-contract — coordinate vendors, track milestones, deliver a white-glove transition experience Attend weekly team meetings; provide occasional open house and property support in South OC Track, report, and continuously improve every marketing metric that matters

Qualifications:

REQUIRED

3-5 years of hands-on marketing experience (agency, in-house, or independent) Demonstrated AI fluency — you use tools like ChatGPT and AI-powered ad platforms as a core part of your daily workflow, not occasionally Proven full-funnel paid ads experience in Meta Ads Manager and Google Ads — not boosted posts; show us results, not just experience Expert-level content repurposing — ability to take raw footage and turn it into platform-optimized content across 5+ channels Experience managing Facebook communities or online groups Proficiency in Canva, Follow Up Boss, Constant Contact, and video editing tools (CapCut, Premiere, or equivalent) Comfortable reading and reporting on analytics — CPL, ROAS, CTR, engagement metrics Strong creative eye with the ability to produce polished, on-brand content independently Self-directed and highly responsive — our team communicates daily via text/Slack Local to South Orange County or the Temecula/Murrieta area (hybrid role with required local presence) Valid California driver's license and reliable transportation Willingness to obtain a California real estate license (team will support this process) Available for occasional weekend coverage as needed

PREFERRED

Prior experience in real estate, mortgage, or adjacent industries Event planning or open house strategy experience Experience building referral partner networks About Company The Shepherd Real Estate Team, operating under eXp Realty of Southern California. Led by Darren Shepherd with over 11 years of experience, $450M+ in closed sales, and 170+ five-star reviews, our team serves communities across Orange County. We are a systems-driven, client-obsessed, AI-forward organization that believes great service starts with great people and great processes. Every client we serve deserves an exceptional experience from the very first conversation to the day they get their keys, and the person in this role plays a critical part in making that happen. Our culture is one of accountability, growth, and genuine care for one another. We invest in our team members, we embrace technology, and we are always looking for smarter ways to serve clients and grow our business. If you're looking for a place where your work is meaningful, your contributions are noticed, and the standard of excellence is something everyone takes seriously, you've found it.