Director of Marketing

Director of Marketing Discover Peoria Peoria, IL Job Details Full-time From $70,000 a year 1 day ago Benefits Health savings account Health insurance Dental insurance 401(k) Paid time off Parental leave Vision insurance 401(k) matching Professional development assistance Flexible schedule Life insurance Retirement plan Qualifications Staff supervision Fiscal management Managing marketing teams Team leadership Writing skills Content writing Bachelor's degree Attention to detail Hospitality industry experience Graphic design software Organizational skills Productivity software Grammar Experience Time management Full Job Description Overview We are seeking a leader to develop and manage the marketing activities and strategies for the Peoria Area Convention and Visitors Bureau (PACVB) that relate to developing trade and consumer visitor markets for our 7-county area. Job Description Maintain a leadership role within the hospitality industry to fulfill our overall mission. Establish a "team" concept in order to market our area as a whole; i.e., co-op trade shows, advertising, special projects and Bureau publications Assist in creating multimedia presentations and city-wide proposals as necessary Stay abreast of industry trends/best practices Compile and submit productivity information periodically, as required, to the PACVB Board of Directors, Peoria Civic Center Authority and area Mayors Select, train, supervise and evaluate department staff Assist in developing and maintaining a positive image for the Bureau in the eyes of all individuals and organizations Develop, monitor and grow all social channel and on-line marketing efforts Educate staff, Board, partners and stakeholders in purpose, value and results of marketing efforts Assist all departments with special projects and perform duties designated by President/CEO Responsibilities Supervise the design and production of all PACVB marketing materials including: Print ads, online ads, brochures, all sales collateral, signs, banners, posters, exhibit tradeshow booths and displays, web content, and other materials as necessary Work with the Marketing Manager to develop ad campaigns and other branding efforts as required by PACVB departments Develop annual departmental strategic plan and budget Monitor department budget throughout fiscal year and suggest changes as necessary Create all marketing campaigns as appropriate for sports, conventions and leisure markets Implement campaigns and monitor/evaluate their effectiveness Supervise all aspects of website design, alteration and refresh Supervise all client marketing service efforts Manage internal and external event assistance, coordination and marketing Manage sponsorship and partnership acquisition, maintenance and reporting Manage funding city marketing plans Manage the processes and best practice syndication and training within IDSS and the Estimated Economic Impact Calculator Manage client housing system within IDSS Participate in PACVB advocacy efforts including, but not limited to, print, digital and on-air media, social media and partner and stakeholder relations Supervise all aspects of Experience Guide design, production, advertising, and distribution Ensure open communication and develop relationships with staff of area hotels, attractions, the Peoria Civic Center, and other hospitality partners Requirements 4-year college degree from accredited institution Minimum of 5 years of progressive marketing experience Public Relations experience a plus Proficient in use of Microsoft Office, Apple products, Adobe (Photoshop, InDesign, etc.) Understanding of the hospitality industry Agency experience preferred Ability to lead and manage staff effectively High attention to detail Excellent organization, time management and oral communication skills Excellent writing skills - strong command of grammar usage and vocabulary Ability to travel periodically to industry conferences Strong professional appearance and demeanor Ability to work well with diverse staff and handle frequent interruptions while performing multiple projects simultaneously Ability to exercise judgment and diplomacy in a wide variety of public contact situations

Pay:

From $70,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Retirement plan Vision insurance

Work Location:

Hybrid remote in Peoria, IL 61602