Director of Performance Marketing
- Hotel
- Remote role (OOJ
- 45919) NPAworldwide Recruitment Network update Last updated: May/26/2026
Job Description The Director of Performance Marketing oversees digital demand generation and optimization strategies across paid media, paid social, metasearch, OTA placements, and franchisor commercial platforms.
This role ensures that investments drive topline revenue growth for both independent and branded hotels. It collaborates with the brand, content & field marketing team and utilizes shared enterprise digital resources and agency partners to improve channel performance, efficiency, and overall commercial results. Key Responsibilities Topline Revenue Acceleration Develop demand and channel strategies that improve RevPAR performance, occupancy pacing, ADR maximization, loyalty contribution, and channel profitability.
Align paid media investments with revenue and distribution strategies to drive efficient growth. Channel Strategy & Optimization Direct activation and optimization across:
Paid Search / PMAX
Paid Social Programmatic media
OTA sponsored listings and merchandising
Chain commercial systems (Koddi, IHG Boost, etc.)
Ensure lower-funnel activation aligns with campaign, content, and messaging priorities. Enterprise Resource & Agency Integration Prioritize and direct workstreams supported by shared enterprise digital specialists.
Guide agency teams across targeting, investment pacing, testing frameworks, and efficiency improvements. Performance Analytics & Commercial Insight Translate channel performance into actionable revenue-driving decisions.
Communicate campaign impact clearly to commercial stakeholders, property leaders, and executive partners. Partnership with Brand, Content & Field Marketing Collaborate closely with brand, content & field marketing leadership to ensure alignment between performance channels and campaign narratives, seasonal priorities, and content deployment.
Work jointly to maintain cohesion between lower-funnel demand tactics and upper-funnel brand awareness, ensuring efficient coverage across the whole guest journey.
Share demand trends, booking behaviors, pacing shifts, and audience insights to inform brand messaging, asset creation, and content strategy.
Coordinate paid media activation timing with campaign launch calendars, on-property field support, and brand-level promotional windows. Commercial Engine Access & Optimization Advance adoption of Marriott and IHG demand systems to unlock loyalty and direct-channel contribution gains.
Identify opportunities to integrate chain-led programs with paid media acceleration. Innovation & Continuous Improvement Track emerging media capabilities, platform enhancements, and chain-led updates.
Lead test-and-learn roadmaps designed to improve conversion, booking windows, and direct share.
Qualifications:
Bachelor's degree required; MBA preferred.
8+ years of digital/performance marketing experience across independent and branded hotel environments.
Strong fluency with Marriott and IHG's commercial ecosystem tools and data platforms (Ignite, Boost, Koddi).
Proven success driving topline revenue through integrated optimization and digital investment strategy.
Experience directing enterprise-level digital resources and agency partners.
Why is This a
Great Opportunity :
Inclusive culture, robust employee benefits, and exciting career opportunities across iconic sports venues, national parks, and resorts.
Competitive Perks & Benefits:
Eligible team members receive comprehensive health, dental, and vision insurance, a 401(k) with up to 4% company match, paid time off, and paid parental bonding leave.
Exceptional Workplace Culture:
Recognized by InHerSight as a top workplace for women (including #5 Best Hospitality Company), it is praised by employees for prioritizing kindness, open communication, and diversity.
Travel & Relocation Perks:
Working at their national park and resort locations allows employees to live in or near iconic destinations, with seasonal roles often offering unique benefits such as included room and board.
Career Growth & Internships:
The company provides hands-on learning, internal mobility, and highly-rated internships that prepare employees for long-term careers in hospitality.
Visa sponsorship provided:
No
Location:
Baltimore, MD, Maryland, USA
Remote Status:
Fully Remote
Pay Type:
Annual Salary
Occupational Categories:
Sales/ Marketing/ Advertising/ Business Development
Industry(ies):
Hospitality / Tourism / Gaming/ Travel
