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Director of US Marketing, Platform Technologies
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Atlantic Health System
Remote
$181,500 Salary, Full-Time
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Job Description
Director of US Marketing, Platform Technologies
Pittsburgh, PA
3 DAYS AGO
22661383
Summary
Pittsburgh, PA
In-Person
Competitive Salary
0 Years Experience
Bachelor's degree
No Commission
40.00 hours per week / Day Shift / Full-Time
Description Director, U.S. Marketing - Platform Technologies Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living. The Director, U.S. Marketing - Platform Technologies will lead the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. This role is responsible for building and executing a unified platform strategy that drives adoption, commercial performance, and long-term growth across multiple orthopedic indications. Operating at the intersection of strategy and execution, this leader will define go-to-market approaches, optimize commercial models, and ensure successful product lifecycle management across the U.S. market. Platform Strategy & Marketing Leadership Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
Shape value propositions, positioning, and demand generation strategies
Develop annual and long-range marketing plans, including segmentation and targeting
Align platform strategy with indication-based marketing teams Go-to-Market & Commercial Strategy Own go-to-market strategies for capital and enabling technologies
Develop pricing and commercial models (capital, service, software, value-based)
Drive adoption across key customer segments including IDNs and ASCs
Partner with sales teams to enable effective commercialization Forecasting & Business Planning Lead demand forecasting, revenue planning, and performance tracking
Establish and monitor KPIs tied to adoption, utilization, and growth
Partner with Finance and Supply Chain on planning and capital deployment
Provide insights and updates to senior leadership Product Lifecycle Management Lead full lifecycle management including launches, upgrades, and phase-out strategies
Drive installed base optimization and asset utilization strategies
Ensure seamless customer transitions and minimal disruption Launch Excellence Leadership Build and lead a U.S. downstream Launch Excellence capability
Develop standardized frameworks, tools, and governance for launches
Ensure alignment across marketing, sales enablement, and training
Drive continuous improvement through post-launch performance tracking Qualifications & Experience Bachelor's degree required; MBA or advanced degree preferred
Significant experience in marketing, product management, or commercial strategy
Leadership experience within MedTech; robotics or digital solutions strongly preferred
Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
Strong financial acumen, including forecasting and pricing strategy
As an equal opportunity/affirmative action employer, Smith & Nephew is committed to a diverse workforce. If you are a qualified individual in the US with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access Smith & Nephew's career website as a result of your disability. You can request reasonable accommodations by calling Recruitment Support at 1-901-399-6192. Additional Details How To Identify Potential Job Scams
Travel Amount:
50% You Unlimited. We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve. Inclusion and Belonging-Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more aboutEmployee Inclusion Groupson our website (https://www.smith-nephew.com/).Your Future:
401k Matching Program, 401k Plus Program, Employee Stock Purchase Plan, Tuition ReimbursementWork/Life Balance:
Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service DayYour Wellbeing:
Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance ProgramFlexibility:
Hybrid Work Model (For most professional roles)Training:
Hands-On, Team-Customized, MentorshipExtra Perks:
Discounts on fitness clubs, travel and more! Inclusion and Belonging-Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more aboutEmployee Inclusion Groupson our website (https://www.smith-nephew.com/).Your Future:
401k Matching Program, 401k Plus Program, Employee Stock Purchase Plan, Tuition ReimbursementWork/Life Balance:
Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service DayYour Wellbeing:
Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance ProgramFlexibility:
Hybrid Work Model (For most professional roles)Training:
Hands-On, Team-Customized, MentorshipExtra Perks:
Discounts on fitness clubs, travel and more! Smith+Nephew is committed to the full inclusion of all qualified individuals. As part of this commitment, Smith+Nephew will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please alert the recruiter if you are selected to move forward. The anticipated base compensation range for this position is $143,000 - $220,000USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP. Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. Stay connected by joining our Talent Community. We're more than just a company - we're a community! Follow us on L inkedIn to see how we support and empower our employees and patients every day. Check us out on Glassdoor for a glimpse behind the scenes and a sneak peek into You . Unlimited . , life, culture, and benefits at S+N. Explore our website and learn more about our mission, our team, and the opportunities we offer. Smith & Nephew is an Equal Opportunity/Affirmative Action Employer -EEO/AA/Minorities/Females/Disabled/Veterans and participates in the E-Verify Program.As an equal opportunity/affirmative action employer, Smith & Nephew is committed to a diverse workforce. If you are a qualified individual in the US with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access Smith & Nephew's career website as a result of your disability. You can request reasonable accommodations by calling Recruitment Support at 1-901-399-6192. Additional Details How To Identify Potential Job Scams