Manager, Omni Marketing

Manager, Omni Marketing SC Johnson - 3.9 Racine, WI Job Details Full-time $109,200 - $143,325 a year 17 hours ago Benefits Profit sharing Parental leave 401(k) matching Qualifications Marketing project management Website activity analysis Customer behavior analysis Marketing campaign leadership Managing marketing project budgets E-commerce SEO projects Marketing 5 years Program development Competitive analysis Marketing company internal data Digital marketing budget management Digital brand management SEM campaigns Marketing strategy development Marketing mix modeling E-commerce Bachelor's degree in business administration Bachelor's degree in marketing Collaboration with product development teams Policy & process development Bachelor's degree Intelligence analysis Media data analysis Marketing ROI analysis Relationship management Profitability analysis Business Administration Marketing analytics A/B testing Full Job Description

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE.

We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

ABOUT THE ROLE

Are you a strategic marketer who thrives at the intersection of brand, sales, and shopper experience? As Manager, Omni Marketing , you'll lead the charge in designing and activating bold, integrated strategies that drive growth across every touchpoint—from shelf to screen. In this highly visible role, you'll partner across brand, sales, and product teams while collaborating closely with key retail partners to bring seamless, insight-driven omnichannel campaigns to life. You'll combine creativity with data, turning shopper behavior into powerful marketing moments that accelerate sales and strengthen market share. We're looking for a dynamic, results-oriented leader with a passion for retail and CPG, a sharp analytical mindset, and the ability to connect the dots across channels to deliver meaningful business impact.

KEY RESPONSIBILITIES

Omnichannel Strategy & Execution Develop and implement omnichannel marketing plans aligned with business objectives. Leverage shopper insights and retailer-specific strategies to drive engagement and conversion. Manage marketing budgets to optimize ROI and ROO. Activate portfolio strategies in partnership with finance and revenue management. Optimize channel mix using performance data and Marketing Mix Modeling (MMA). In-Store & Online Marketing Lead development of impactful in-store marketing programs and creative briefs. Collaborate with sales teams to ensure flawless execution. Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management. Continuously improve online performance through analytics, A/B testing, and trend monitoring. Collaboration & Communication Serve as the key contact for internal teams and retail partners. Provide shopper insights to inform customer-specific strategies and sell-in materials. Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution. Communicate plans, results, and insights across stakeholders. Share best practices and contribute to process development. Performance Analysis & Competitive Intelligence Track and analyze campaign performance and shopper behavior. Apply insights from analytics and MMA to inform future strategies. Monitor competitor activity and retail trends to identify opportunities and threats. Develop competitive strategies to differentiate offerings.

REQUIRED EXPERIENCE YOU'LL BRING

Bachelor's degree in marketing, Business Administration, or a related field with 5+ years of relevant experience, or 3+ years of relevant experience with an advanced degree Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

PREFERRED EXPERIENCES AND SKILLS

Familiarity with retail media planning and AI/agentic technology integration. Strong curiosity and self-starter mindset. Excellent communication and collaboration skills. Strong project and budget management capabilities. Experience with e-commerce marketing, SEO/SEM, and conversion optimization. Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics). Working knowledge of retailer-specific platforms and retail media networks. Proven success in developing and executing omnichannel marketing campaigns. Experience managing budgets and analyzing ROI. Strong understanding of retail marketing principles.

JOB REQUIREMENTS

This role is eligible for domestic relocation assistance Full-time onsite role in Mt. Pleasant, Wisconsin Office work environment: Remote work available once a week for eligible employees after initial 90 - day onboarding period Travel