Job Description
Marketing Director -
Law Firm Marketing Location:
Hybrid (Maynard, MA or Milton, MA) Employment Type:
Full-Time Company:
Hera Law Group About Hera Law Group Hera Law Group is a growing, client-focused law firm dedicated to delivering exceptional legal services while building strong, lasting relationships within our communities. We are seeking an experienced Marketing Director to lead and execute our marketing strategy, drive brand growth, and generate qualified leads across all practice areas. This is an exciting opportunity for a strategic and hands-on marketing professional with proven law firm marketing experience who can oversee digital marketing, SEO, social media, advertising campaigns, and business development initiatives. Position Summary The Marketing Director will be responsible for developing, implementing, and managing comprehensive marketing strategies that increase brand awareness, drive client acquisition, and support the firm's growth objectives. The ideal candidate combines strategic thinking with strong execution skills and has a demonstrated track record of success marketing legal services. Key Responsibilities Digital Marketing & Lead Generation Develop and execute firm-wide marketing strategies aligned with business goals. Manage and optimize SEO initiatives to improve organic search rankings and website traffic. Oversee PPC, Google Ads, Local Service Ads, and other paid advertising campaigns. Monitor lead generation performance and optimize marketing funnels for maximum ROI. Analyze website performance, conversion rates, and user engagement metrics. Social Media & Content Marketing Develop and manage the firm's social media strategy across multiple platforms. Create and oversee compelling content including blogs, articles, videos, newsletters, and client success stories. Maintain brand consistency across all digital and print communications. Coordinate with attorneys and staff to develop thought leadership content. Website & Brand Management Manage website content, updates, and user experience improvements. Ensure all marketing materials align with the firm's brand standards. Oversee online reputation management, reviews, and directory listings. Business Development & Community Engagement Support networking, referral, and partnership initiatives. Coordinate sponsorships, events, webinars, and community outreach programs. Develop marketing campaigns to support new practice areas and geographic expansion. Analytics & Reporting Track and report on key marketing metrics, campaign performance, and ROI. Use data-driven insights to improve marketing effectiveness. Manage marketing budgets and vendor relationships. Qualifications Required Bachelor's degree in Marketing, Communications, Business, or related field. Minimum 5 years of law firm marketing experience. Proven experience managing SEO, PPC, social media, email marketing, and digital advertising campaigns. Strong understanding of legal marketing ethics and advertising compliance. Experience with CRM systems, marketing automation tools, and analytics platforms. Exceptional written and verbal communication skills. Strong project management and organizational abilities. Preferred Experience working with multi-location law firms. Familiarity with Google Analytics, Google Ads, SEMrush, Ahrefs, HubSpot, or similar platforms. Experience managing outside marketing agencies and vendors. Knowledge of video marketing and content production. What We Offer Competitive salary based on experience Health and dental insurance 401(k) with company contribution Paid vacation, holidays, and personal time Professional development and continuing education opportunities Hybrid work environment with flexibility Collaborative and supportive team culture Why Join Hera Law Group? At Hera Law Group, you'll have the opportunity to make a significant impact on the firm's growth while working alongside a talented team committed to excellence. We value innovation, collaboration, and professional development, and we provide the resources needed for our team members to thrive. To Apply:
Please submit your resume, cover letter, and examples of successful marketing campaigns, including SEO, social media, and lead generation results achieved for law firms. Pay:
$75,000.00 - $100,000.00 per year Benefits:
401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Work Location:
Hybrid remote in Maynard, MA 01754
