MARKETING EXECUTION AND PLATFORM MANAGER

MARKETING EXECUTION AND PLATFORM MANAGER

Cella - 3.1 Buffalo, NY Job Details Contract $50 - $60 an hour 22 hours ago Benefits AD&D insurance Paid holidays Disability insurance Health insurance Dental insurance 401(k) Vision insurance Life insurance Qualifications Jira Cross-platform strategy Performance monitoring Digital marketing campaign setup Salesforce Marketing Cloud Direct mail media campaign management Salesforce Cloud Collaboration with product development teams New customer acquisition Industry knowledge of financial regulations Adobe Experience Manager Lead generation campaigns Defect tracking tools Business requirements Legal compliance

Full Job Description Location:

Buffalo, NY (hybrid)

Job Type:

12-month W2 hourly contract

Compensation Range:

$50-60/hr

Benefits:

health/vision/dental, 401k, and more (https://shorturl.at/GMPcb) We are looking for a Marketing Execution & Platform Manager who thrives at the intersection of technical precision and marketing strategy on behalf of our financial services client. As a key player within the US Card Product team, you won't just manage campaigns-you will build them. We need a hands-on architect who can navigate Salesforce Marketing Cloud and Adobe Experience Manager with ease, transforming high-level strategy into high-performing digital experiences. If you are a subject matter expert who loves to optimize, test, and scale, this is your opportunity to drive measurable impact in a fast-paced financial services environment.

Responsibilities:

Build and deploy acquisition marketing directly in-platform, including email campaigns, direct mail programs, digital landing pages and platform hosted content. Own end to end campaign execution: build, QA, launch, testing, and optimization. Serve as the platform SME for acquisition marketing tools and execution standards. Execute customer focused and lifecycle targeted campaigns to drive acquisition and early engagement. Translate campaign strategy and creative into production ready executions. Coordinate campaign scheduling, deployments, and updates across channels. Partner with Product, Marketing, Communications, Legal, and Technology to ensure alignment and compliance. Design and execute A/B and incrementality testing, implementing changes directly in-platform. Monitor performance and apply data driven optimizations. Ensure adherence to financial services marketing regulations and internal controls.

Qualifications:

5-8 years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, including 3+ years of hands-on platform-based campaign build and deployment experience. 5+ years of experience in marketing execution, campaign operations, CRM, lifecycle marketing, or acquisition marketing, with hands-on experience building and deploying campaigns in marketing platforms (Required platform experiences: Salesforce Marketing Cloud, Adobe Experience Manager, and Jira). Strong experience executing cross-channel acquisition campaigns across email, direct mail, landing pages, and digital channels, including QA, launch, testing, and optimization. Demonstrated ability to translate campaign strategy, creative assets, and business requirements into accurate, compliant, production-ready marketing executions. Experience partnering with Product, Marketing, Communications, Legal, Compliance, Technology, and vendor teams to manage campaign timelines, approvals, and deployments. Strong knowledge of campaign testing, performance monitoring, data-driven optimization, and compliance requirements in a regulated or financial services environment.

JOBID:

JN-052026-133608

#LI-Cella #LI-KM1

Equal Opportunity Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact . Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.