Marketing Manager

Marketing Manager 1614 Beechwood Drive, Gulf Breeze, FL 32563 Hybrid work From $70,000 a year - Full-time From $70,000 a year - Full-time Job Overview Neway Pools is seeking a highly motivated, creative, and results-driven Marketing Manager to lead and execute all marketing initiatives across digital and traditional channels. This role is responsible for developing and managing the company's marketing strategy, brand presence, lead generation efforts, advertising campaigns, social media platforms, and marketing tools to drive business growth and customer engagement. The ideal candidate is organized, analytical, innovative, and experienced in managing multiple marketing platforms, including Google Ads, Facebook Ads, Instagram, YouTube, email marketing, SEO, and CRM systems. This individual will play a key role in strengthening Neway Pools' market presence and generating high-quality leads while maintaining a strong and consistent brand image. Marketing Manager Responsibilities - Neway Pools Digital Marketing & Advertising Develop and execute integrated marketing strategies aligned with company goals, with a strong focus on digital channels including social media, email marketing, SEM, SEO, and content marketing. Create, manage, and optimize advertising campaigns across: Google Ads Facebook Ads Instagram Ads YouTube Ads TikTok Ads Monitor campaign performance, budgets, ROI, lead generation, and audience engagement metrics. Conduct A/B testing and continuously improve campaign effectiveness and conversion performance. Manage retargeting campaigns, audience segmentation, and customer acquisition strategies. SEO, Website & Content Management Conduct keyword research and implement SEO best practices to improve website visibility, search rankings, and organic traffic. Maintain and update the company website using WordPress or other CMS platforms. Optimize landing pages and website content for lead generation and user experience. Coordinate blog posts, service pages, and ongoing website updates.

Oversee content creation including:

Blog articles Social media content Email newsletters Landing pages Promotional campaigns Ensure all content aligns with company branding, messaging, and voice consistency. Social Media Management Manage and grow Neway Pools' social media presence across all major platforms. Develop monthly content calendars and promotional strategies. Respond to comments, direct messages, reviews, and online engagement. Monitor social trends and implement strategies to increase brand awareness and engagement. Branding & Creative Development Ensure consistent branding across all marketing channels and materials. Coordinate graphic design, photography, videography, and creative production efforts. Collaborate with designers and content creators using tools such as Adobe Creative Suite (Photoshop and Illustrator).

Develop marketing materials including:

Flyers Brochures Promotional graphics Email campaigns Sales presentations Video content Analytics & Reporting Track and analyze key marketing KPIs including: Cost per lead Conversion rates Website traffic Social media growth Advertising ROI Utilize platforms such as: Google Analytics Google Search Console Meta Business Suite CRM reporting tools Prepare monthly marketing performance reports with actionable insights and recommendations. Analyze customer behavior and campaign performance to refine marketing strategies and improve results. Lead Generation & CRM Management Manage inbound lead systems and marketing funnels. Coordinate lead tracking, follow-up automation, and customer nurturing campaigns. Integrate marketing initiatives with sales processes to improve lead conversion rates. Manage customer databases and email marketing campaigns using marketing automation tools. Collaboration & Strategic Planning Work closely with management and sales teams to align marketing efforts with business goals. Develop seasonal promotions, campaigns, and growth strategies. Stay current with digital marketing trends, emerging technologies, SEM/SEO best practices, and analytics tools including basic JavaScript or SQL knowledge for marketing analysis. Continuously identify opportunities to improve brand visibility, customer engagement, and overall marketing performance. Requirements Proven experience in digital marketing, with a strong focus on SEO, SEM, social media management, and analytics platforms. Hands-on experience managing and optimizing digital advertising campaigns across: Google Ads Facebook & Instagram Ads YouTube Advertising Strong understanding of SEO best practices, keyword research, website optimization, and conversion rate optimization strategies. Proficiency with marketing and creative tools including: Google Analytics Google Ads WordPress CMS Marketing automation and CRM platforms Adobe Creative Suite (Photoshop, Illustrator) Familiarity with

HTML/CSS

for website updates; basic JavaScript or SQL knowledge is a plus. Excellent copywriting and content creation skills for websites, email campaigns, blogs, and social media platforms. Strong analytical skills with the ability to interpret campaign performance metrics and make data-driven decisions. Experience managing multiple campaigns and coordinating projects across teams. Strong communication, organizational, and time-management skills. Creative mindset with exceptional attention to detail. Experience with social media marketing strategies and audience engagement campaigns. Preferred Qualifications Experience in the home services, construction, pool, or outdoor living industries. Knowledge of video editing and graphic design tools.

Experience using:

Canva Adobe Creative Suite GoHighLevel HubSpot WordPress Understanding of e-commerce platforms and B2B marketing strategies. Bilingual in English and Spanish is a plus. Compensation & Benefits Competitive salary based on experience Performance bonuses available Opportunities for growth and advancement Flexible work environment Paid time off and holidays

Pay:

From $70,000.00 per year

Benefits:

Flexible schedule Paid time off

Work Location:

Hybrid remote in Gulf Breeze, FL 32563