Marketing Manager

Overview We are seeking a dynamic and innovative Marketing Manager to lead our marketing initiatives and drive brand growth. In this role, you will develop comprehensive marketing strategies, oversee digital campaigns, and manage content creation to engage target audiences effectively. Your expertise will help elevate our brand presence across multiple channels, ensuring alignment with business goals and market trends. This paid position offers an exciting opportunity to influence our company's growth trajectory while working in a fast-paced, collaborative environment. Responsibilities Develop and execute integrated marketing plans that encompass digital marketing, social media management, content creation, and performance marketing strategies. Utilize SEO tools and conduct keyword research to optimize website content and improve organic search rankings. Manage paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other SEM channels to maximize ROI. Oversee website content management using WordPress or other CMS platforms, ensuring content is engaging, accurate, and optimized for SEO. Analyze marketing performance using Google Analytics, SQL queries, and other analytics tools to track KPIs and inform decision-making. Coordinate creative assets using Adobe Creative Suite (Photoshop, Illustrator) for graphic design and campaign visuals. Implement marketing automation tools to nurture leads through email marketing campaigns and improve conversion rates. Collaborate with cross-functional teams to ensure consistent branding and messaging across all channels. Stay updated on the latest digital marketing trends, including E-commerce strategies, B2B marketing techniques, and emerging social media platforms. Skills Proficiency with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, SEM techniques, and content management systems like WordPress. Strong knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis. Expertise in social media marketing platforms such as Facebook Advertising and social media management tools. Skilled in graphic design using Adobe Photoshop and Adobe Creative Suite for content creation and visual storytelling. Experience with email marketing platforms and automation tools to enhance customer engagement. Deep understanding of digital marketing strategies including conversion optimization, performance marketing, and analytics-driven decision making. Ability to craft compelling copywriting tailored for diverse audiences across multiple channels. Knowledge of E-commerce platforms and online sales funnels to support business growth initiatives. Excellent project management skills with the ability to prioritize tasks effectively in a fast-paced environment. Join us as a Marketing Manager if you're passionate about crafting innovative campaigns that captivate audiences and drive measurable results! This role offers a vibrant environment where your creativity meets strategic thinking—helping us shape the future of our brand while advancing your career in digital marketing excellence!

Pay:

$35,000.00 - $64,856.52 per year

Benefits:

Employee discount Flexible schedule Paid time off

Work Location:

Hybrid remote in Florence, SC 29501