Marketing Manager

About Best Life Best Life exists to help people live better with less undue suffering. We believe that when individuals have clear, personal insight from their own data, they can make better decisions about their health, habits, and goals. Our mission is to empower a continuous cycle of personal improvement: live effortlessly in the present with seamless data capture, learn truths from your past patterns using the scientific method, and innovate by applying those insights to create healthier, happier lives. We do this through a privacy-first, device-agnostic platform that keeps users in control of their data — not corporations. Best Life (the consumer app) and Open Life Cloud (our developer platform) are built on this foundation. We're looking for mission-driven teammates who are excited to help people turn their personal data into lasting, positive change. About the Role We're looking for a hands-on Marketing Manager to drive growth for the Best Life consumer app — including its integrated conversational AI experience (MCP + OpenClaw chat) — while also building and growing the Program Marketplace on the Open Life Cloud. This person will own the full user lifecycle for Best Life (attraction, engagement, and retention) and will be responsible for attracting creators, influencers, and developers to publish programs in the marketplace. The role starts with a primary focus on making the consumer app successful and then expands to growing the marketplace flywheel. This is a practical, execution-focused growth and marketplace role in a small team. Success requires close collaboration with product and engineering, turning real user behavior into clear marketing, and consistently delivering finished work. Key Responsibilities Best Life Consumer App Growth & Chat Experience Own the user lifecycle: define user types, understand value, and drive attraction, engagement, and retention for the Best Life app. Position and market the conversational experience — including in-app integrated chat and external chat through MCP leveraging Claude, OpenAI, Grok, and the OpenClaw skill — as a core differentiator. Develop clear positioning, messaging, and storytelling grounded in how people actually use the app and its conversational capabilities. Create and manage content across channels (blog, email, in-app messaging, landing pages, app store listings, and social). Manage day-to-day marketing operations including advertising, app store presence, website contact, Discourse community, and Zoho CRM. Work directly with product and engineering to understand new features (including chat capabilities), gather user feedback, and translate that into marketing and product improvements. Regularly use the app (including chat) to generate authentic user stories and identify opportunities. Measurement & Iteration Define which metrics matter and build practical reporting on acquisition, engagement, and retention. Close the loop between marketing activity and real results. Turn user and support feedback into actionable marketing and product insights. Program Marketplace & Platform Growth Build and grow the Program Marketplace on Open Life Cloud by attracting health, lifestyle, and longevity creators, influencers, and developers to publish programs. Support the launch and promotion of Best Life-generated, AI-generated, and influencer/creator programs. Develop positioning and educational content for OpenClaw, MCP, and Open Life Cloud to support marketplace growth. Help establish early marketplace operations and creator support processes (future dedicated platform marketing hires may expand this function). Requirements 4+ years of hands-on marketing experience in consumer apps, growth marketing, or product marketing. Proven ability to take work from concept through to published, measurable results. Strong writing and editing skills with the discipline to produce polished, finished output. Comfortable using AI tools to accelerate work while maintaining high standards for accuracy, tone, and completion. Experience working closely with product and engineering teams. Desire to regularly use the Best Life app to understand the product from the user's perspective. Local to the Raleigh area and able to collaborate in-person one day per week. Nice to Have Experience with health, wellness, lifestyle, or behavior-change apps. Experience managing communities (Discourse, Slack, etc.) or CRM systems (Zoho or similar). Exposure to developer platforms, technical products, or early-stage B2B marketing. Experience with app store optimization, paid acquisition, or email marketing. Why Join Best Life Play a meaningful role in growing a mission-driven consumer app focused on personal data ownership. Work closely with product and engineering in a small team where your work has direct impact. Hybrid role with 1 day per week of in-person collaboration in Raleigh. Competitive compensation with equity participation. Hiring Process We keep the process respectful of your time: 1. Intro call with the founder to explore mutual fit and mission alignment. 2. Experience deep dive + portfolio review focused on execution, product understanding, and how you use AI tools. 3. Take-home assignment (practical marketing + AI judgment exercise). 4. Final conversation to discuss the assignment, working style, and next steps. Apply Now Ready to help grow a mission-driven health app and build the foundation for a developer platform? Submit your resume, a short note on why this mission resonates with you, and 1-2 examples of work you're proud of (especially anything involving consumer apps, content that drove results, or marketplace/creator work).

Pay:

$100,000.00 - $120,000.00 per year

Benefits:

401(k) 401(k) matching Health insurance Paid time off Application Question(s): Tell us about a marketing project or campaign you personally owned from start to finish. What was the goal, what did you create or execute, and what were the results? This role requires regularly using the Best Life app (including its chat features) to understand the product and create authentic marketing. Are you comfortable doing that? Briefly explain why or why not. How do you currently use AI tools in your marketing work? Give one specific example of something you created or improved with AI.

Experience:

Mobile marketing: 3 years (Required) Ability to

Commute:

Raleigh, NC 27614 (Required)

Work Location:

Hybrid remote in Raleigh, NC 27614