Marketing Manager

Marketing Manager Plana.org - 4.2 Henderson, NV Job Details Full-time $50,000 - $60,000 a year 15 hours ago Benefits Health savings account Relocation assistance Health insurance Dental insurance 401(k) Flexible spending account Paid time off Vision insurance 401(k) matching Qualifications Data analysis reporting Media performance reporting Marketing company internal data Social media analytics reporting Reporting and dashboarding tools Bachelor's degree Media data analysis Organizational skills Data-driven problem-solving Communications Marketing analytics A/B testing Channel management Data analytics technologies Campaign performance reporting Full Job Description About Us We're a faith-based, mission-driven, tech-based nonprofit committed to empowering women and families through compassionate, practical support. We're seeking a Marketing Manager who can translate insight into strategy and ensure our marketing efforts reach the right people with the right message. About the Role The Marketing Manager leads our marketing strategy from concept to performance review—defining goals, tracking results, and ensuring our message aligns with our mission and brand. This position focuses on strategy, analytics, and management, not day-to-day content creation. Key Responsibilities Develop and execute integrated marketing and communications strategies across digital and traditional channels. Conduct market research to identify opportunities and trends. Define target audiences and craft positioning strategies that drive engagement and donor growth. Set marketing goals, KPIs, and budgets. Oversee media and advertising partners to optimize for ROI. Manage media, influencer, and ambassador relationships to expand reach and credibility. Build and maintain key strategic partnerships. Use analytics tools to synthesize data into actionable insights. Conduct A/B testing and customer segmentation to refine targeting. Design and implement crowdfunding or campaign-based marketing initiatives.

This role does not include:

Design, copywriting, content scheduling, SEO strategy, paid media execution, or video production. Qualifications Bachelor's degree in Marketing, Communications, or related field. Minimum 5 years of marketing management experience. Demonstrated success leading integrated campaigns across multiple channels. Proficiency with analytics and reporting tools (Google Analytics and/or Meta certification preferred). Strong data synthesis and strategic thinking skills. Tech-savvy and comfortable managing digital platforms. Passion for mission-driven work and alignment with a faith-based organization . Preferred Attributes Skilled at turning insight into strategy. Comfortable working cross-functionally in a dynamic, startup-style environment. Able to balance creativity with analytical rigor.

Job Type:

Full-time Pay:

$50,000.00 - $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Health savings account Paid time off Relocation assistance Vision insurance Application Question(s): 1) What is the URL to your LinkedIn or other online professional profile? 2) Do you have at least 5 years of professional marketing management experience (not individual contributor or content creator experience)? 3) Have you led at least one integrated, multi-channel marketing campaign (digital and traditional) from strategy through performance review? 4) Do you have a bachelor's degree (or higher) in marketing, communications, or a related field? 5) Are you proficient in using analytics and reporting tools such as Google Analytics, Google Data Studio, or Meta Business Suite? 6) Have you used data analysis to inform marketing strategy or campaign optimization (not just reporting metrics)? 7) Are you comfortable working for a mission-driven, faith-based nonprofit organization that integrates values into its work? 8) Have you been directly responsible for app store optimization (ASO) or conversion funnel optimization? 9) Have you ever managed external media, ad agency, or influencer partnerships to drive campaign results? 10) Have you conducted A/B testing or segmentation as part of your marketing strategy development? 11) Have you worked in or supported a startup-style or small, cross-functional team environment? 12) Are you motivated by contributing to social-impact or family-focused causes? 13) Have you ever designed or led crowdfunding or campaign-based fundraising initiatives? 14) Have you ever developed strategic partnerships that expanded a brand's reach or credibility?

Work Location:

Hybrid remote in Henderson, NV 89074