Compare your current skills to what this opportunity needs—we'll show you what you already have and what could strengthen your application.
Job Description
Marketing Manager 158 Main Street, East Hampton, NY 11937 Hybrid work From $50,000 a year - Full-time From $50,000 a year - Full-time Guild Hall of East Hampton, Inc. 158
Main Street, East Hampton, NY Position:
Marketing Manager Reports to:
Director of Marketing & Communications Status:
Full-Time Non-Exempt Position. Some evenings and weekends required for programs and events. A hybrid work environment available, based on organizational needs. Minimum 3 days in office required.
TO APPLY
Please send resume and cover letter as one PDF to PR@guildhall.org with title format "Last Name First Name - Marketing Manager Application" About Guild Hall Guild Hall is a 90+ year-old multidisciplinary arts institution entering a dynamic new phase of growth. Guild Hall presents more than 200 programs and hosts 60,000 visitors each year. The Museum holds six to eight exhibitions, ranging from the historical to the contemporary, and focuses on artists who have an affiliation with the Hamptons . The Theater produces more than 100 programs―including plays, concerts, dance, screenings, simulcasts, and literary readings―from the classics to new works . We invite everyone to experience the endless possibilities of the arts: to open minds to what art can be; inspire creativity and conversation; and have fun. Position Summary The Marketing Manager role assists in realizing the dynamic brand that is Guild Hall, building on the institution's history while incorporating new and innovative directions in creative practice to represent the institution as an exceptional, forward-thinking arts destination. The Marketing Manager is a team player; efficient; a clear communicator; creative and innovative; detail-oriented; social media proficient, and digitally savvy. The Marketing Manager maintains marketing materials and manages calendars, tight deadlines and deliverables; organizes and executes all email marketing; quantifies marketing effectiveness using data analytics; and participates in advertising planning and partnerships. Key Responsibilities Strategy o With the Director of Marketing and Communications(DMC), work to create dynamic marketing strategies and forward-thinking social media tactics to accurately represent programming. o Efficiently market the entire institution including but not limited to, all programming, events (on and off-site), Membership, Visual Arts, Performing Arts, Philanthropy and Learning + New Works endeavors. o Create and implement email marketing and social media campaigns to deepen connections across a broad demographic with an eye on cultivating young audience members. • Email Marketing o Create and deploy weekly audience email campaigns to promote ticket sales, museum visitation and general institutional messaging. o Partner with third parties, as directed by the DMC, to amplify messaging and extend reach. o Report monthly metrics of campaign outcomes to maximize audience engagement. • Advertising & Design o As directed by the DMC, maintain annual advertising plan to maximize the reach of the institution creatively and cost-effectively. o Assist Chief Public Engagement Officer(CPEO) with in-house graphic design of advertising materials following brand guidelines. o Design Guild Hall branded content for presenters owned social media channels. o Ensure contractual deliverables for advertisers and media partners are met as agreed to. • Media & Reporting o Monitor media coverage related to the organization's programs and events. o Keep a monthly running list of all media coverage to be shared with staff and Trustees. o Prepare paperless press kits and maintain press page on website. o Assist in answering media requests for images, press releases, and general information. Social Media & Content Manage Guild Hall's social media channels, including Instagram, Facebook, LinkedIn, TikTok, and emerging platforms, ensuring consistent events and brand presence. Create, schedule, and publish social media content that promotes programs, exhibitions, performances, educational initiatives, and institutional priorities to grow engagement. Attend evening and weekend programs as needed to provide real-time social media coverage and content creation. Coordinate and manage shot lists including step-and-repeat photographers at programs, special events, openings, galas, and community gatherings. Conduct short-form video interviews and gather event testimonials for social media, promotional campaigns, and donor engagement. Edit photos, videos, reels, and other digital assets for timely publication across platforms. Monitor social media trends, audience engagement, and analytics, providing recommendations to improve reach, impact and engagement. • Website & SEO o Upload programs and events on the website (WordPress) and the Spektrix purchase page, make edits, and ensure all information is up to date on all landing pages, including sponsor information. o Maintain pixels, SEO and Google Ads integration on the website in collaboration with third party vendor. • Department Duties o Keep the in-house marketing calendar updated with social media and eblast schedules. o Maintain organized digital asset libraries, ensuring content is properly tagged, archived, and accessible. o Keep Bloomberg Connects up to date with all current institutional evergreen information. o Supervise tasks of marketing volunteers or interns. o Manage invoices and marketing contracts including media partnership deliverables. o Create and maintain marketing analytics including institutional KPI reports. •
Visitor Experience :
o Assist CPEO in the oversight of guest services and serve as emergency front of house substitute, subject to availability. o Responsibilities include checking guests into the museum, selling advance tickets, providing information, responding to info@guildhall.org emails and answering the main phone line. Qualifications 3+ years in dynamic marketing/communications roles, ideally in arts, theater, or nonprofit sectors. Strong writing, editing and messaging skills. Knowledge of CRM systems, digital marketing tools, SEO, and analytics platforms. Experience with Microsoft Office, Adobe Creative Suite, Canva, Dot Digital and Spektrix a plus. Multilingual skills a plus. Compensation • A base of $50K annually; compensation will be commensurate with candidate's experience and other qualifications. • Benefits include employer-paid health, disability, and life insurance, 22 days paid time off in first year of hire, 403(b) and FSA plans. Guild Hall is an Equal Opportunity Employer.
Pay:
From $50,000.00 per year
Benefits:
Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Paid time off Parental leave Professional development assistance Vision insurance
