Job Description
Marketing Manager — Build Our Brand From the Ground Up Evergreen Sign Company - 2.0 Kent, WA Job Details Full-time $70,000 - $90,000 a year 5 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications WordPress Tooling Content editing Generative models Data-driven problem-solving CRM system proficiency AI-driven automation AI strategy Sales automation technologies Generative AI Full Job Description Marketing Manager — Build Our Brand From the Ground Up United Print, Signs & Graphics • Kent, WA (Hybrid) • Full-time Are you a creative marketer who'd rather build something than maintain someone else's playbook? Position Summary United Print, Signs & Graphics is seeking a creative, self-directed Marketing Manager to build, own, and run our in-house marketing function end to end. This is a builder's role for someone who can set strategy and execute it — developing the brand, driving qualified leads, and modernizing how we use technology to reach and convert customers. The ideal candidate blends marketing fundamentals with fluency in today's AI-powered marketing stack, and thrives with autonomy in a fast-moving, hands-on environment. Key Responsibilities Strategy & Planning Develop and own the annual marketing strategy, calendar, and budget aligned to revenue goals. Define target customer segments (small business, real estate, events, retail, construction, trade show) and tailored positioning for each. Set, track, and report on KPIs (lead volume, cost per lead, conversion rate, customer acquisition cost, ROI). Content & Brand Own brand voice, visual consistency, and messaging across all channels.
Plan and produce content:
web copy, blog/SEO articles, case studies, email campaigns, social posts, and print/signage portfolio showcases. Manage the company website in WordPress — updates, landing pages, SEO, and conversion optimization. Demand Generation & Digital Run lead-generation campaigns across email, paid search/social, SEO, and local listings (Google Business Profile, directories). Manage and optimize HubSpot CRM:
pipeline hygiene, lead routing, automated nurture sequences, and reporting in partnership with sales. Manage social media presence and community engagement. AI & Marketing Technology Build and maintain a modern AI-assisted marketing workflow for content creation, design ideation, ad copy, analytics, and personalization. Evaluate, implement, and train the team on marketing tools and integrations. Collaboration & Operations Partner closely with sales and the production/design team to align messaging with what we actually deliver. Coordinate with outside vendors (printers, ad platforms, freelancers) as needed. Manage the marketing budget and report on spend vs. results. Required Qualifications 3+ years of marketing experience, with at least 2 in a strategic or management capacity. Demonstrated working knowledge of AI marketing stacks (generative AI for copy/imagery, AI features in CRM/automation platforms). Hands-on experience with WordPress (or a comparable CMS). Hands-on experience with HubSpot (or a comparable CRM). Strong writing, editing, and storytelling skills. Proven ability to work independently and own projects from concept to results. Preferred Qualifications Experience in print, signage, graphics, or a related B2B/local-services industry. Working familiarity with design tools (Adobe Creative Suite, Canva) — enough to direct and review creative. SEO/SEM, Google Analytics (GA4), and email marketing platform experience. Bachelor's degree in Marketing, Communications, Business, or equivalent experience. Skills & Tools Snapshot AI stack: generative AI for content, image, and ad copy; AI-assisted analytics and personalization CMS:
WordPress CRM:
HubSpot Analytics:
GA4, HubSpot dashboards Channels:
email, social, paid, SEO, local/Google Business Profile Creative direction: Adobe / Canva (review-level) Personal Attributes Creative — generates fresh ideas and executes them with taste. Self-starter — sets direction, takes ownership, and doesn't wait to be told what to do. Comfortable wearing many hats in a hands-on, small-team environment. Data-minded — makes decisions based on results, not just instinct. Strong communicator and collaborator across sales, production, and leadership. Why join us Own it from day one. You won't inherit a stale playbook — you'll build our marketing engine from the ground up and get full credit for the results. Your ideas ship. You'll report directly to the owner, so there's no red tape between a good idea and going live. The best of both worlds. The stability of an established, respected local business paired with the energy and freedom of a startup-style role. See your work in the wild. Our signs and graphics are all over the region — your campaigns will be too. Great people, real impact. Join a tight-knit, hands-on team where what you do genuinely moves the needle. Competitive pay and full benefits — 401(k), medical, dental, vision, life, and PTO.
