Job Description
Title:
Marketing Operations Manager Department:
Marketing Reports To:
Director of Marketing Location :
Chicago, IL - Hybrid Schedule (3 days in-office/2 days remote) About ASUG Founded in 1991, Americas' SAP Users' Group (ASUG) is the world's largest SAP user group, serving 2,300+ businesses through company-wide memberships. ASUG helps people and organizations maximize the value of their SAP investments through in-person and virtual events, customer advocacy, peer networking, research, and educational opportunities. Our Values:
Inspire Trust:
?We build trust through transparency, integrity, and respect. Join us to be part of a team that values honesty and ethical behavior. Lead the Charge:
?We are pioneers in our field, always striving for innovation and excellence. Be a part of a forward-thinking organization that encourages leadership at all levels. Join Together:
?Collaboration is at the heart of what we do. Work with a diverse group of professionals who support and uplift each other. Work Fearlessly:
?We embrace challenges and are not afraid to take risks. If you are bold and ambitious, you will thrive here. Celebrate Customers:
?Our members are our top priority. Help us create exceptional experiences and celebrate their successes. Position Summary ASUG is seeking a strategic, detail-oriented, and execution-focused Marketing Operations Manager to support and optimize the organization's demand generation, lifecycle marketing, and marketing technology initiatives. Reporting to the Director of Marketing, this role will own and optimize ASUG's marketing operations infrastructure, including marketing automation, campaign execution processes, lead management, lifecycle workflows, reporting, and marketing technology systems. This individual will partner closely with Sales, Marketing, Membership, IT, and cross-functional stakeholders to improve operational efficiency, campaign performance, lead visibility, and overall customer experience. The ideal candidate combines strong technical marketing operations expertise with process thinking, analytical problem-solving, and the ability to execute and scale operational initiatives across the organization. The Marketing Operations Manager is responsible for managing and optimizing ASUG's marketing technology ecosystem to support acquisition, engagement, retention, and revenue growth initiatives. Essential Duties & Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Other duties may be assigned. Marketing Operations & Automation Own and co-manage HubSpot, including workflows, automation, lead routing, lifecycle stages, segmentation, reporting, and campaign infrastructure Assess current marketing operations processes and identify opportunities for optimization, scalability, and operational efficiency Maintain and improve marketing data quality, governance, documentation, and system processes Troubleshoot platform, workflow, reporting, and integration issues across marketing systems Campaign & Demand Generation Operations Support the execution of demand generation and acquisition campaigns across email, landing pages, webinars, paid media, content syndication, social media, and event marketing channels Build and QA marketing assets, workflows, lists, forms, and automation supporting campaign initiatives Partner with internal stakeholders to operationalize marketing campaigns and audience segmentation strategies Partner with the Paid Ads lead on optimizing and strategizing campaigns for Google, LinkedIn, Microsoft, Reddit, and other digital channels Support testing and optimization initiatives to improve campaign performance and conversion rates Lifecycle & Revenue Operations Partner with Sales and Marketing leadership to optimize lead management, funnel progression, lifecycle stages, and handoff processes Develop and maintain automation supporting acquisition, onboarding, engagement, renewal, and retention initiatives Support lead scoring, segmentation, nurture strategies, and customer/member journey optimization Help define and improve operational processes supporting MQL, SQL, pipeline, and campaign reporting Reporting & Analytics Develop and maintain dashboards, attribution reporting, and operational performance reporting within HubSpot Analyze marketing and funnel performance to identify trends, gaps, and optimization opportunities Provide data-driven recommendations to improve campaign effectiveness and operational performance Support leadership reporting and visibility into marketing performance and pipeline contribution Technology & Cross-Functional Enablement Research, scope, and support adoption of new marketing technologies, integrations, and HubSpot beta features Provide operational guidance, documentation, training, and support for internal stakeholders utilizing marketing systems and processes Collaborate cross-functionally with Sales, Marketing, Membership, Chapters, Volunteers, and IT teams to support organizational initiatives and operational improvements Qualifications:
8+ years of experience in Marketing Operations, Demand Generation, Sales Operations, Revenue Operations, Campaign Operations, or related B2B marketing roles Strong experience administering and optimizing HubSpot Familiarity with account-based marketing and targeted segmentation strategies Experience with workflow automation, lead management/routing, segmentation, lifecycle marketing, and reporting Experience supporting cross-functional marketing and sales initiatives Strong analytical, organizational, and problem-solving skills Ability to manage multiple priorities in a fast-paced environment Experience with marketing technology integrations, campaign operations, and reporting frameworks Preferred Qualifications:
Experience with acquisition, lifecycle, onboarding, renewal, and/or retention marketing Familiarity with platforms such as: ZoomInfo SalesOS Cvent Google Analytics / GA4 Monday.com ON24 Experience with conversion tracking, paid media operations, and landing page optimization Experience with CRM integrations Experience with SaaS marketing, B2B marketing, and/or association or membership-based organizations ASUG is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We celebrate diversity and are dedicated to fostering a workplace where everyone feels respected, valued, and empowered to contribute.
