PR & Influencer Marketing Manager

PR & Influencer Marketing Manager SweatHouz

CONTRAST THERAPY

San Mateo, CA Job Details Full-time $21 - $25 an hour 2 days ago Benefits Work from home Flexible schedule Qualifications Influencer partnership campaigns Startup experience Lead generation Writing press releases Mid-level Demand generation marketing Networking through strategic partnership building Brand awareness campaigns Strategic partnerships Communication skills Negotiation Full Job Description About Us SWTHZ Contrast Therapy is a fast-growing wellness brand bringing private sauna + cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We're launching soon and looking for a scrappy, results-driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness. What You'll Own This role is focused on one thing: generating awareness and demand before we open. Then continued brand awareness and lead generation.

PR & Media Outreach:

Write and distribute a "Coming Soon" press release Build and manage a targeted local media list (TV, digital, print, community outlets) Pitch and secure earned media coverage (features, interviews, segments) Coordinate 1 week of active media pitching + follow-ups Position SWTHZ within wellness, recovery, and lifestyle trends Influencer Marketing (KEY PART): Identify and recruit 20-30 local influencers (15K-75K followers) Focus on: Fitness (OTF, Pilates, runners) Wellness / biohacking Lifestyle creators in San Mateo / Peninsula Negotiate partnerships (free memberships, preview access, etc.)

Coordinate:

Content deliverables (posts, reels, stories) Timing aligned with presale + opening Track engagement + performance Awareness +

Lead Generation Support:

Align PR + influencer efforts with presale campaign Drive traffic to Founders List / landing page Recommend creative angles that increase visibility and conversions What We're Looking For We want a DOER, not just a strategist.

Must-Have:

Proven experience in local PR, media pitching, or public relations Experience securing earned media placements Strong network OR ability to build one quickly Experience sourcing and managing influencers Excellent communication + follow-up skills (this role is outreach-heavy)

Preferred:

Experience in fitness, wellness, or lifestyle brands Familiarity with Bay Area / San Mateo media landscape Startup or launch experience Experience driving measurable results (leads, traffic, signups) Perks Be part of a fast-growing, supportive wellness brand Free SWTHZ sessions (contrast therapy + red light therapy = unlimited recovery) Competitive pay + performance-based bonuses tied to team success Flexible schedule Training, development, and branded gear provided Flexible work from home options available.