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Job Description
Senior Brand Manager Bones Coffee Company - 3.2 Tampa, FL Job Details Full-time From $90,000 a year 1 hour ago Benefits Health savings account Health insurance Paid time off 401(k) 4% Match Vision insurance 401(k) matching Employee discount Life insurance Retirement plan Qualifications Teamwork Product marketing Bachelor's degree Attention to detail Marketing secondary data analysis Analytics Full Job Description At Bones Coffee Company, we are brewing bold ideas and big growth in the CPG and eCommerce space. We are adding to our team and seeking an experienced, detail oriented Senior Brand Manager to lead the performance, positioning and growth of our products. This role owns the day-to-day brand management, integrated marketing execution, portfolio performance, and go-to-market activation across all consumer touchpoints. What You'll Do
Lead brand performance tracking across revenue, margin, market share, and marketing ROI
Develop and execute integrated marketing campaigns across paid, owned, earned and retail channels
Manage annual brand planning, product positioning, and seasonal activation programs
Analyze syndicated and consumer data to identify trends and opportunities
Partner cross-functionally with Innovation, Sales, Finance and agency teams
Lead launch activation for new products and maintain portfolio health
Manage agency relationships, budgets, and marketing spend reporting What you Bring
7-10 years of CPG brand management or marketing experience
Proven success managing brand and driving measurable business growth
Strong analytical, and financial acumen with experience using Circana/IRI, NielsenIQ or SPINS.
Experience leading integrated marketing campaigns and agency partners
Excellent communication and presentation skills
Collaborative mindset with a passion for marketing and branding
Bachelor's degree in marketing, business, communications or related field Perks & Benefits
Competitive salary and benefits
Coffee discounts
Casual, creative work environment
Growth opportunities in a fast-scaling company
Fun, collaborative team culture
EOE Pay:
From $90,000.00 per year
Benefits:
401(k) 4% Match Employee discount Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance