Senior Marketing Manager, Tenant Advisory

Four dynamic, integrated companies make up the Transwestern enterprise, giving us the perspective to think broadly, deeply and creatively about commercial real estate. Clients and investors rely on us for expertise that spans institutional and opportunistic investment, development, hospitality, and brokerage and asset services. Our award-winning, collaborative culture empowers team members with resources and independence to work across boundaries in pursuit of innovative solutions, reinforcing a reputation for service excellence that translates to measurable results. Through offices nationwide and alliance partners around the globe, we positively impact the built environment and our communities while fostering a work climate that champions career vitality for all. Learn more at transwestern.com and @Transwestern. Transwestern is built on a common purpose - Empowering Good People to do Extraordinary Things Together. We are committed to the hiring of smart, passionate, hard-working people who understand the benefits of both collaboration and independence.

POSITION SUMMARY

POSITION SUMMARY Transwestern's Mid-Atlantic Marketing team is seeking a highly strategic, detail-driven Senior Marketing Manager to lead marketing strategy and business development efforts for its Tenant Advisory practice in a fast-paced, deadline-driven environment. This role balances the development of marketing collateral that drives new business with strategic and holistic support of all stages of the marketing funnel from market visibility and client engagement through pursuit execution and delivery. The Senior Marketing Manager partners closely with brokers, leadership, the larger Mid-Atlantic and national marketing teams, and cross-functional service verticals to shape messaging, manage workflows, and deliver high-impact materials and campaigns. This individual serves as a trusted partner to internal clients, leads a small marketing team, and drives day-to-day execution and process. Success in this role requires strong organizational discipline, clear communication, and the ability to manage multiple stakeholders, competing priorities, and tight timelines without compromising quality. This is an in-office role based in Washington, D.C., with the expectation of daily collaboration with brokerage, leadership and the marketing team. Remote work will not be considered.

POSITION ESSENTIAL FUNCTIONS

Business Development Lead campaigns, proposals and projects from kickoff through delivery, partnering with brokers, leadership, and marketers to develop messaging, materials and positioning with a strong emphasis on clarity, organization and differentiation Conduct research on prospects, clients and market dynamics to inform materials and strengthen positioning Partner with research to incorporate relevant data and insights into pursuits and deliverables Content, Systems and Operational Excellence Write, edit, and oversee development of marketing materials across formats, maintaining consistency and quality Build and maintain regional Tenant Advisory content libraries including case studies, resumes, and key messaging Manage, utilize, and optimize marketing tools, platforms, and systems to support deliverable execution and tracking (Monday.com, LeaseUp, Matterport) Implement a systematic review and reporting process for email viability and send list management (xRM/Click) Maintain organized systems for marketing assets, templates, and documentation Identify opportunities to improve processes, efficiency, and team workflows Positioning and Public Relations Position brokers and leadership in the market through coordinated visibility initiatives including award submissions, event presence and speaking opportunities Coordinate client and prospect touchpoints, including email communications, events and campaigns Partner with marketing leadership, regional public relations and brokerage teams to support media and awareness campaigns Lead social media strategy for the Tenant Advisory brokerage team, including the development of a robust content calendar Stakeholder and Team Leadership Serve as the primary point of contact for internal Tenant Advisory clients, managing expectations, timelines and deliverables across multiple concurrent projects Lead, mentor and assign/prioritize work for a small marketing team, ensuring high-quality output and professional development Collaborate across brokerage, research, design and leadership teams to establish priorities and execute with accuracy and efficiency Confidently manage up, guiding stakeholders through timelines, deliverables, and production needs Project Management and Delivery Manage multiple high-priority projects simultaneously, maintaining strict control over timelines, milestones, quality and deliverables Establish clear workflows and communication to ensure efficient, on-time execution Rapidly reprioritize in response to shifting deadlines and business needs Ensure all deliverables are accurate, on-brand, and delivered at a high level of quality

POSITION REQUIREMENTS

Bachelor's degree in Marketing, Communications, Graphic Design, Business, or related field 7-10+ years of marketing experience within commercial real estate or a professional services environment Demonstrated experience supporting and executing business development pursuits (RFPs, RFIs, presentations) Experience managing internal stakeholders and projects in a fast-paced, deadline-driven environment Prior experience managing or mentoring team members preferred Proficiency in Adobe InDesign required; working knowledge of Photoshop and Illustrator preferred High proficiency in Microsoft Office (PowerPoint, Word, Excel, Outlook) required Exceptional organizational and time management skills with the ability to manage multiple priorities simultaneously Strong written and verbal communication skills with the ability to clearly translate ideas into polished deliverables Proven ability to prioritize, problem-solve, and execute under tight deadlines with a high level of accuracy Strong attention to detail and commitment to quality Professional presence with the ability to effectively interface with senior leadership and internal clients Experience with CRM and email management and reporting platforms is required Experience using Monday.com, LeaseUp, and Matterport preferred

Portfolio:

Representative work samples are highly suggested but not required. Compensation is commensurate with experience, with an expected salary range of $110,000 to $125,000, depending on qualifications and expertise.

WORK SHIFT

LOCATION:

Washington, DC

ABOUT US

Transwestern's Guiding Principles are woven into the fabric of our firm and underscore the value of each individual team member. We embrace inclusion - not only as the right thing to do, but as a reflection of who we are. It is our responsibility and heartfelt desire to create an environment that elevates the human spirit and brings out the best in everyone. Different backgrounds, life experiences and cultures shape our individual perspectives and ultimately generate the best results for our clients. Strategic human capital planning combined with development initiatives foster a work environment that celebrates uniqueness and champions the achievements attained through collaboration. Please note that all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification. In addition, your employment with Transwestern is subject to successfully passing a drug screen check prior to your starting with the Company along with satisfactory references. We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have your story. We want to hear it. We encourage you to apply today so that you may become a part of the Transwestern story. Transwestern is the privately held real estate firm aligned to own the outcome for clients, investors and partners. Our vertically integrated expertise spanning Investments, Development and Services supports our investors and clients as they source, structure, acquire, develop, occupy, operate and sell commercial properties. Learn more at transwestern.com and @Transwestern.