Senior Marketing Operations Manager

Senior Marketing Operations Manager Daxko - 3.1 Birmingham, AL Job Details Full-time $101,500 - $148,800 a year 17 hours ago Benefits Dental insurance Paid time off Vision insurance 401(k) matching Gym membership Qualifications Marketing project management Systems integration Data Integration (Data management) Project management in technology Tooling Integration Architecture Design (Architecture design skills) HubSpot Marketing Hub Salesforce Cloud B2B business model Integration architecture CRM system proficiency AI-driven automation SaaS Cross-functional collaboration B2B marketing Cross-functional communication Full Job Description Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth. This is a senior role for someone who thrives at the intersection of strategy and execution — someone who can architect complex systems, automate with precision, and think clearly about what the data is actually saying. You'll be a core driver of how Daxko's marketing engine runs, partnering closely with the marketing automation team to build programs that scale, integrations that hold up, and workflows that stay clean over time. If you get genuinely energized by HubSpot at its most complex, AI-powered tooling, and making marketing work better at every level, this role was built for you. What you'll do Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team What you'll bring 5+ years of experience in marketing operations within B2B SaaS Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools Strong project management skills with the ability to keep complex, cross-functional workstreams moving Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use Nice to have HubSpot, Salesforce, Qualified, or Google Analytics certifications Proficiency in

HTML/CSS

for campaign troubleshooting and template customization Experience with ABM platforms, intent data tools, and account-level tracking Background in data analysis or visualization Additional Information Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values. We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

Flexible paid time off ️ Affordable health, dental, and vision insurance options Monthly fitness reimbursement 401(k) matching New-Parent Paid Leave Casual work environments Remote work All your information will be kept confidential according to EEO guidelines. #LI-Remote Where you fall within the compensation range is based on how you demonstrate the skills and competencies needed for the role. We typically reserve the upper half of our compensation bands for team members who have grown within Daxko. In addition to base salary, some roles may be eligible for bonuses, commissions, or other performance-based incentives. We also offer a comprehensive benefits package, recognition programs, and plenty of opportunities to grow your career with us. The pay range for this role is $101,500 - $148,800 per year.