Senior Product Activation Manager

Treasure AI:

Treasure AI is the agentic experience platform built to acquire, retain, and grow your most valuable customers. Powered by AI, Treasure AI is shaped by human creativity and always-on through continuous, context-driven action. Furthermore, Treasure AI employees are enthusiastic, data-driven, and customer-obsessed. We are a team of drivers—self-starters who take initiative, anticipate needs, and proactively jump in to solve problems. Our actions reflect our values of honesty, reliability, openness, and humility.

Your Role:

As the Senior Product Activation manager, you will lead the strategy, planning, and flawless execution of Treasure AI's NALA event portfolio from large-scale flagship experiences like Agentic World to strategic industry conferences, executive dinners, and customer programs. You'll collaborate closely with cross-functional teams across Growth, Sales, and Product to ensure every activation delivers measurable business impact and reinforces Treasure AI's position as a category leader. This role requires a strategic, highly organized, and creative professional who can balance vision with precision transforming brand and go-to-market objectives into exceptional experiences that drive pipeline, strengthen relationships, and elevate the Treasure AI brand.

Responsibilities:

Event Strategy & Planning Develop and execute an annual events strategy aligned to business goals, demand generation priorities, and key industry moments. Define clear objectives, audience targeting, and success metrics for each event, ensuring alignment with overall marketing and sales priorities. Partner with the Growth, GTM, and Product teams to identify event opportunities that drive awareness, engagement, and pipeline growth. Manage the full event lifecycle including concept, planning, budgeting, creative, logistics, measurement, and post-event follow-up. Leverage predictive AI and historical event data to model attendee persona, optimize session scheduling, and forecast event-driven pipeline growth. Flagship & Industry Events Lead strategy and execution for Treasure AI's owned events (e.g., Agentic World) and major industry sponsorships (e.g., AWS re:

Invent, Brandweek, NRF). Manage booth design, speaking sessions, and on-site engagement to ensure a cohesive brand experience and maximize ROI. Oversee relationships with event organizers, agencies, vendors, and production partners to ensure seamless, high-quality delivery. Integrate AI-powered experiences, interactive demos, or conversational workspace tools into physical booths to scale on-site engagement. Industry and Field Events Plan and execute high-impact field events, including executive dinners, roundtables, and invite-only customer experiences. Lead Treasure AI's participation in key industry conferences, trade shows, and media events to expand brand visibility and generate qualified opportunities. Collaborate with Sales, Growth, and Demand Generation teams to identify and execute events that engage decision-makers and support pipeline goals. Ensure every event reflects Treasure AI's brand excellence, delivers measurable ROI, and deepens relationships with customers and prospects. Query and extract precise target account data from Treasure Work to identify high-value local prospects and personalize outreach for exclusive field experiences. Project Management & Cross-Functional Coordination Drive event workstreams, timelines, and Asana project plans across internal stakeholders. Partner with creative, content, and digital marketing teams to ensure a consistent, high-quality brand presence across all event touchpoints. Collaborate with RevOps to track event-influenced pipeline, lead quality, and ROI. Maintain strong internal communication rhythms, including weekly updates, RAG dashboards, and post-event executive summaries. Budget & Vendor Management Develop and manage event budgets, ensuring cost-effective execution and accurate financial forecasting. Source, negotiate, and manage contracts with venues, agencies, and vendors. Track spend and ensure compliance with finance and procurement policies. Measurement & Optimization Define clear KPIs for each event (e.g., registrations, attendance, influenced opportunities, satisfaction, ROI). Analyze post-event results to identify performance insights and improvement opportunities. Continuously refine event strategy, experience design, and measurement practices to enhance impact and efficiency. Use AI data-cleaning capabilities to rapidly normalize attendee spreadsheets post-event, cleanly syncing unified interaction data back into Treasure Work and HubSpot for immediate outbound routing.

Job Requirements:

7+ years of experience in B2B event management, field marketing, or experiential marketing for a technology or SaaS company. Proven success managing large-scale conferences, partner events, and executive experiences. Exceptional project management and organizational skills with a strong attention to detail. Excellent collaboration and communication skills; able to align multiple stakeholders and manage expectations. Experience working with marketing automation, CRM, and event management tools (e.g., Marketo, Hubspot, Cvent, Asana). Strong understanding of lead generation, pipeline attribution, and event ROI measurement. Ability to manage budgets, negotiate contracts, and handle multiple projects simultaneously. Comfortable working in a fast-paced, high-growth environment with shifting priorities. Experience leveraging AI tools and automation platforms to streamline event planning, campaign workflows, attendee engagement, and post-event reporting. Familiarity with AI-driven marketing and personalization strategies, including audience segmentation, predictive targeting, and conversational experiences. Ability to use AI-enabled insights and analytics to optimize event performance, lead quality, pipeline influence, and customer engagement. Experience integrating AI into event operations, including, project management workflows, attendee communications, and executive reporting. Comfortable experimenting with emerging AI technologies to improve efficiency. Bachelor's degree in Marketing, Communications, Business, or related field.

Physical Requirements:

Working out of the Mountain View, California office according to our "Global Hybrid Working Policy."

Travel Requirements:

Requires up to 30% travel for on-site event execution, industry conferences, and partner activations across North America and occasional international locations. This description captures the core of the role today. As we adopt AI and new ways of working, responsibilities may evolve, and we encourage team members to take initiative, lean into change, and help expand the impact of their role beyond what's listed here. Perks and Benefits (US): Our benefit package showcases our culture of care and empathy with Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP) Competitive compensation packages Company paid life insurance 3x salary Company paid short- and long-term disability coverage Retirement planning (401K) with 4% company match Restricted Stock Units (RSU) Flexible Time Off (FTO) Up to 26 weeks paid parental leave including a post-partum night nurse Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit. Our Dedication to

You:

We value and promote diversity, equity, inclusion, and belonging in all aspects of our business and at all levels. Success comes from acknowledging, welcoming, and incorporating diverse perspectives. Diverse representation alone is not the desired outcome. We also strive to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways. Your voice will be heard, and we will help amplify it.

Agencies and Recruiters:

We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation! This description captures the core of the role today. As we adopt AI and new ways of working, responsibilities may evolve, and we encourage team members to take initiative, lean into change, and help expand the impact of their role beyond what's listed here.