Senior Product Marketing Manager, Z Modernization

Introduction A career in IBM Product Marketing means helping shape the industry's AI and Hybrid Cloud narrative. You are the voice of the customer and responsible for messaging & positioning, core content & collateral and the product launch moments to jumpstart the sales process. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your role and responsibilities We are seeking an energetic, innovative, and experienced Senior Product Marketing Manager to join the IBM Software Product Marketing team, responsible for Mainframe Modernization & Z Software (innovative software built specifically for IBM's mainframe). As a Senior Product Marketer, you will be an expert in mainframe software, our clients, and the market. This role will be squarely responsible for creating the value proposition for IBM's Z software and leading the cross-platform positioning of its key segments — Application Development, Data, Security, and Operations Management. You will lead cross-platform launches, positioning, and product activation — working with customers and products to define requirements and our story in market. You will collaborate with teams across geographies, including Marketing, Product Management, and Sales. In your work with product management, you will inform the roadmap and ensure we're able to convey the right business value to target personas as we go to market. In your work with corporate marketing and sales you will develop the go-to-market strategy, accelerate velocity, and improve conversion through each stage of the sales process. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

• Expertise in your product space (Z Software), our clients, and the market
• Act as the market catalyst for Z Software, providing guiding views on key problems, competitors, and differentiators grounded in data
• Develop product positioning and go-to-market that highlights the business value of Z Software to drive growth and client engagements
• Create messaging, including point of views, strategic messaging, and leadership proof points to improve the IBM's market position
• Presence in market with clients and prospects in meetings and at events
• Interface closely with senior leadership to drive high-priority initiatives, shaping strategy, aligning stakeholders, and ensuring successful execution across the business
• Lead and guide a team of Product Marketing Managers on key initiatives, providing direction, setting priorities, and driving alignment to deliver high-impact outcomes without direct reporting responsibility
• Identify opportunities and distinctive competencies for Z Software and key software segments
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM's offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise
• 8+ years of experience in technology, B2B products and/or product marketing (leading segments, products, or portfolios)
• Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions
• Experience creating marketing business plans
• Ability to engage product managers and architects to translate technology into compelling marketing message
• Ability to deliver technical content like product demos Preferred technical and professional experience
• Market understanding of the mainframe and AI
• Deep understanding of IT decision maker personas
• Experience developing compelling cross-product narratives In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do. Are you ready to be an IBMer? IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long
• term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship. The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. Job Title Senior Product Marketing Manager Date posted 23-Apr-2026 Job

ID 110683

City / Township / Village Armonk, Austin, New York State / Province Texas, New York Country United States Work arrangement Hybrid Area of work Enterprise Operations Employment type Regular Contract type Regular Projected Minimum Salary per year 134,000.00 Projected Maximum Salary per year 250,000.00 Position type Professional Travel required Up to 20% or 1 day a week Company (0147) International Business Machines Corporation Shift General (daytime) Is this role a commissionable/sales incentive based position? No