VP of Performance Marketing

VP of Performance Marketing Roadshow Concepts - 4.8 Washington, DC Job Details Full-time 2 hours ago Qualifications Marketing analytics Analytics Full Job Description VP, Performance Marketing About Heartland Roadshow Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to Antiques Roadshow, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles. Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance. Our marketing engine has historically been driven by direct mail, and we are now expanding into TV, paid social, and additional acquisition channels in a meaningful way. We are seeking a high-level, data-driven marketing operator to take ownership of our acquisition strategy and help scale the business to the next level. About the Role This is not a "manage agencies and report metrics" role. This is a hands-on leadership position responsible for: Scaling customer acquisition across multiple channels Driving measurable ROI (CAC, MER, revenue growth) Leading and developing a team of 6 marketing team members Building a disciplined testing and optimization culture Key Responsibilities Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio) Optimize and improve CAC, ROAS, and overall marketing efficiency Expand TV advertising across new markets and creatives Build and scale paid social (Meta) campaigns Develop and execute structured A/B testing strategies Analyze performance across multiple markets and allocate budget accordingly Lead, manage, and improve a team of 6 marketing professionals Oversee creative direction and messaging strategy Build reporting systems and dashboards for performance tracking What We're Looking For 8-15+ years in performance marketing, growth, or acquisition roles Proven experience scaling marketing in multi-market environments Deep expertise in at least 2 of the following: Direct Mail TV Advertising Paid Social (Meta) Strong analytical mindset (CAC, LTV, MER, ROAS) Experience managing teams of 5+ people Ability to be both strategic and hands-on What We Are NOT Looking For Brand-only marketers Agency account managers without P&L ownership Candidates without direct experience scaling acquisition channels Compensation Competitive base salary commensurate with experience Performance-based bonus tied to revenue growth, CAC efficiency, and channel performance Fully remote position Why This Role is Unique You will own and scale a multi-channel acquisition engine You will have real autonomy and decision-making authority Your performance will be clearly measurable and rewarded You will play a key role in driving nationwide growth