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Product Marketing Manager
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Ledgent Technology
Franklin, TN (In Person)
$110,000 Salary, Full-Time
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Job Description
Product Marketing Manager Ledgent Technology - 3.9 Franklin, TN Job Details Full-time $100,000 - $120,000 a year 3 days ago Qualifications Audience analysis New product launch strategy Product marketing Market segmentation (product management technique) Managing pricing strategies for product lines Customer segmentation analysis B2B business model Data-driven problem-solving Go-to-market strategy Full Job Description Product Marketing Manager Overview We are looking for a data-driven Product Marketing professional to help build and scale a modern marketing function. This role will play a key part in defining segmentation, pricing strategy, and go-to-market execution across a B2B services portfolio. This is a high-impact opportunity within a growing organization undergoing a marketing transformation under new executive leadership , with a strong focus on aligning market insights, customer needs, and commercial strategy. Key Responsibilities Build and own segmentation frameworks from scratch , using customer, behavioral, and market data to define target audiences Develop and execute pricing strategies and price analysis , partnering cross-functionally to drive revenue and competitiveness Translate data into actionable insights by aggregating and analyzing complex datasets to inform GTM decisions Lead end-to-end go-to-market (GTM) strategies , including positioning, messaging, and full-funnel campaign execution Develop and refine product positioning and persona-based messaging for B2B audiences Partner with cross-functional stakeholders to accelerate roadmap timelines and support feature prioritization Drive A/B testing and digital engagement optimization across campaigns and channels Support sales through enablement materials, positioning, and market insights Must-Have Qualifications Experience as a Product Marketer (not Product Management) Strong background in B2B marketing environments Demonstrated experience with: Segmentation (building from the ground up) Pricing strategy and price analysis Data analysis and synthesizing insights into strategy Proven ability to execute full-funnel marketing campaigns and GTM strategies Strong analytical mindset with hands-on experience working with data Preferred Experience Experience positioning technology or AI-driven solutions Background in services-based or operationally complex businesses Experience improving digital engagement and campaign performance What Success Looks Like Scalable segmentation and pricing frameworks Stronger product positioning and clearer market differentiation Improved campaign performance and digital engagement Data-driven decision-making embedded in marketing strategy All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.